Institute of Internal Communication

Marcia Xenitelis is often asked about the role of the CEO or leader of any organisation in employee communication. Her opinion is that no matter what the issue is, even if it is just business as usual, having a good communicator as a CEO is critical to impact the culture of an organisation in a positive way.

Geoff Davies argues that three key characteristics of a successful corporate identity are acquired only by meeting seven priorities.

Steve Nichols of InfoTech Communications suggests that the best intranet news services are the ones that are never read. Confused? He argues that good writing skills should prevent rather than encourage people to click on the "read more" link.

Vicky Burman (vicky.burman@breathemail.net) spent five years in internal communications at HM Customs and Excise, and as a freelancer her main clients are the Department of Health, Learning and Skills Council, Department for Transport and Inland Revenue. In this feature she looks at why communications planning is so important in the public sector.

Malcolm Davison (www.writingfortheweb.co.uk) looks at how you can harness the power of imagery on the web to convey complex processes.

Kate Crawford, a specialist in corporate social responsibility (CSR)communications at CiB member company Flag (www.flag.co.uk), says that companies should be bolder when it comes to reporting their CSR achievements.

Steve Nichols of InfoTech Communications (www.infotechcomms.co.uk) looks at Digital Asset Management (DAM) and suggests that we should take more care of our digital files.

Jerry O'Regan (jor@wordofmouth.co.uk) of Word of Mouth Communications is a great believer in  the power of audio for business communications. His company produces CD and cassette-based audio products for a range of clients including Standard Life. In this feature he looks at how audio offers unique capabilities.

The communications market is now showing very strong signs of recovery across all sectors. Victoria Lubbock, of Recruit Media Ltd (http://www.recruitmedia.co.uk) looks at the career opportunities opening up.