Why did you decide to become a sponsor of IoIC?
We’ve been a long-term supporter of IoIC and promoting our profession. For us, IoIC is the leading voice of internal communications. As one of the UK’s top internal communications and employee experience agencies, we are truly proud to play our part as sponsor partners.
What’s your favourite part of being a sponsor of IoIC?
Our team like to get actively involved in the IC profession, network with fellow comms folk and share best practice in IC and EX. Andy Holt, our Principal of Engagement and Experience was an IoIC board member and North Director for seven years where, along with the North team, he helped build a successful regional Hub network, ran the Better Connected conferences and, along with former IoIC director Rich Baker, crafted and hosted the successful Central and North Awards. We love what we do and recognise the power of effective internal communications. In our own way we fight the corner for IC every day and contribute to growing, promoting, and evolving our profession.
What advice would you give to someone considering becoming a sponsor?
Simply, do it. If you can get involved either as a volunteer or a sponsor it’s worth giving something back. It will pay dividends in terms of being an active part of the IC community, backing a key sector and taking pride in being an advocate for the profession and IoIC.
What top 3 topics are you most interested in?
Now there’s a question! Ours is an industry that continually develops but at the moment we are obsessed with IC supporting strategy, alignment and transformation. The relationship between internal communications, employee and customer experience is also something we have a bee in our bonnet about. Chuck in a good dose of AI and the constantly evolving workplace and we’ve got a good mix of hot topics.
Tell us a fun fact about your company that not many people know?
As an agency, you’d expect us to have a lot of characters, but we do seem to have an over proportionate mix of published authors, musicians, singers, actors and footy obsessed folk!
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