Why did you decide to become a sponsor of IoIC?
As one of the UK’s leading employee engagement agencies, it’s a natural fit! We’ve long recognised the IoIC as the definitive voice of internal communication and we’re proud to be sponsor partners.
In what ways does your organisation contribute to the internal communications community, and how do you see this partnership with IoIC enhancing that contribution?
Our managing director Suzanne is the current IoIC president and our head of film Claudi Schneider is on the Board. In addition, our insight and content manager Becky Leonard has been instrumental in leading the association’s FutureNet committee, so it’s fair to say we are a leading voice in the IC community. We invest a lot of time in the IoIC and other industry bodies and we’re happy to share our expertise with our peers! As Sequel, we also provide an annual IC Trends Report, How To guides and White Papers for the wider community. We encourage all our employees to get involved with the industry as a learning and development opportunity.
What top 3 topics are you most interested in?
They change regularly but right now – April 2024 – the practical implementation of AI, reaching front line workers and equipping line managers to be their best are top of the agenda for ourselves and, more importantly, our clients.
Tell us a fun fact about your company that not many people know?
We recently moved into a lovely new HQ in the City of London but our previous offices was said to be haunted, with a number of employees claiming to have seen a ghost dog on the stairs.
Website: https://sequelgroup.co.uk/