All you need to know for entering the IoIC Awards 2025
There are four components to an IoIC Award entry submission. These are: the purchase, the entry statement and executive summary, the supporting materials and the entry application form.
To ensure you secure your entry, you will need to purchase your award entries before you can submit. You can buy them here (please note you will need to register for an IoIC website account first). They can be purchased via a credit card or by requesting an invoice.
Once purchased, you will receive the link to enter - this will be on the checkout confirmation page, the invoice/confirmation email and under My account > my award entries > award entry form.
You can start each entry and save it as a draft to submit at a later time (by the required deadline - 29 February for Early Bird and 25 April for Standard entry) - all drafts appear under My account > my award entries.
For each submission write an entry statement which should cover the elements detailed below. The entry statement needs to be in a Word or PDF format but can contain images and links.
These are maximum word counts. Feel free to write less. As long as you include sufficient information, brevity is best. (please note the questions drafted under each element are for guidance only)
Background (word count: 200)
What the organisation does, size and team
Goals & Audience (word count: 200)
What were the goals/targets?
What did you want to achieve?
What was the brief?
Who was the target audience?
Planning (word count: 300)
What was the research conducted prior to the campaign?
What was the delivery timescale?
What was the communication plan?
Execution (word count: 1000)
What was the creative approach?
What were the channels used and why?
What was the messaging and core content?
How was the campaign implemented/produced?
Results/Measurement (word count: 500)
How did you meet your objectives?
What was the ROI?
Do you have metrics to demonstrate engagement?
Is there any evidence to support the outcomes?
Background (word count: 300)
What the organisation does, size, team size and history, please do include the team structure
Context (word count: 300)
What were the factors shaping the work in the 12 month period?
Execution (word count: 500)
Describe what was done by the team or individual
Why do you think the team or individual deserves commendation?
Achievement/Impact (word count: 500)
What evidence do you have to demonstrate success (qualitative and/or quantitative)
Why do you think it deserves commendation?
Please remember to state how many people are in the team.
Each entry needs an executive summary. Word count: 150 words - The executive summary will need to be typed directly onto the website, not attached.
Please include a selection of supporting materials that strengthen your entry by providing evidence of your achievements. Materials should illustrate your work and aid the narrative of your entry statement. It’s best to include only those materials that are directly relevant to the specific category. Please note that we only accept electronic submissions.
The supporting materials can include:
Please note: Intranet entries - our judges do not necessarily need access to the intranet but we do recommend including a video (could be on a mobile phone, it doesn’t have to be professionally produced) so the judges can see the intranet in action.
The supporting materials need to be attached in your entry application process, a maximum of three files (for those entering Innovation, you can include an extra 3 minute video) – additional files may not be included in the judging process due to the limited time we have available on Judging Day.
After you have purchased your entries, you will receive the link to enter - this will be on the checkout confirmation page, the invoice/confirmation email and under My account > my award entries > award entry form.
You can start each entry and save it as a draft to submit at a later time (by the required deadline, 28 February for Early Bird and 25 April for Standard entry) - all drafts appear under My account > my award entries.
Please complete the online entry application form for each entry, which includes:
Useful information