All you need to know for entering the IoIC Awards 2026
There are four components to an IoIC Award entry submission. These are the purchase, the entry statement including executive summary, the supporting materials and the entry application form.
To ensure you secure your entry, you will need to purchase your award entries before you can submit - please note you will need to register for an IoIC website account first. They can be purchased via a credit card or by requesting an invoice.
Once purchased, you will receive the link to enter - this will be on the checkout confirmation page, the invoice/confirmation email and under My account > my award entries > award entry form.
You can start each entry and save it as a draft to submit at a later time (but by the required deadline - 13 February for Early Bird and 17 April for Standard entry) - all drafts appear under My account > my award entries.
For each submission write an entry statement which should cover the elements detailed below. These are maximum word counts. Feel free to write less. As long as you include sufficient information, brevity is best. The entry form and executive summary are part of the assessment of the quality of work so make sure the form is well written.
Please see the Entry guidance page for more information on what the judges are looking for.
(please note the word count and questions drafted under each element are for guidance only)
Background (word count: 200)
Set the scene about what the organisation does, its size and the team(s) involved with the work.
Judges are looking for: An understanding of the unique issues/opportunities your organisation faces so they can assess if the internal communications approach matches that
Goals and audience (word count: 200)
Tell the judges what you set out to achieve: what were the goals/targets; who was the audience; how did this align with the business objectives?
Judges are looking for: A crystal-clear articulation of the entry’s objectives and how the entry contributes to the strategy or overall aims of the organisation.
Planning (word count: 300)
How evidence of clear planning, including any research conducted to show this was both an appropriate way to communicate, as well as then contributing to the overall organisation goals. Be sure to show the communication plan.
Judges are looking for: Why you took this approach.
Execution (word count: 1,000)
This section is the time for your work to shine, show your work was well-executed, that is was creative with effective messaging. Showcase the channels used and how the whole thing was implemented. Remember to say why the work stands out.
Judges are looking for: A well thought out piece of work that shows skill and internal communication competence.
Results/Measurement (word count: 500)
Here is where you show proof that the work was successful, linking back to the organisational goals. Ensure there are clear metrics, including wherever possible ROI. If the entry is ongoing tell the judges if an attempt or plan is there to gauge success.
Judges are looking for: Tangible data-led evidence, going beyond generic, qualitative measures.
Background (word count: 300)
Set the scene about what the organisation does and its size, as well as team size and history, please do include the team structure. This is your chance to introduce the judges to the person or people involved.
Judges are looking for: An understanding of the unique issues/opportunities your organisation and team faces so they can assess if the internal communications approach matches that
Context (word count: 300)
This section needs to tell the judges what they won’t know - what were the factors shaping the work in the 12 month period, what the person or team was looking to achieve and how this links back to the supporting the overall organisation goals.
Judges are looking for: A crystal-clear articulation of person or team’s objectives and how they contribute to the strategy or overall aims of the organisation.
Execution (word count: 500)
This is your section to shine. The judges want to see the great work that has been done, explaining how it was achieved and what makes this person/team worthy of winning.
Judges are looking for: Evidence of skill and internal communication competence and a commitment to ongoing learning and development.
Achievement/Impact (word count: 500)
Here is where you show proof of the person/team’s success, linking back to the organisational goals. Ensure there are clear metrics, including wherever possible ROI. Be sure to also include the plan to ensure this success continues.
Judges are looking for: Tangible data-led evidence, going beyond generic, qualitative measures.
Remember to state how many people are in the team.
Executive summary and picture
Each entry needs an executive summary (word count: 150 words) and picture
Please include a selection of supporting materials that strengthen your entry by providing evidence of your achievements. Materials should illustrate your work and aid the narrative of your entry statement. It’s best to include only those materials that are directly relevant to the specific category. Please note that we only accept electronic submissions.
The supporting materials can include:
Please note: Intranet entries - our judges do not necessarily need access to the intranet but we do recommend including a video (could be on a mobile phone, it doesn’t have to be professionally produced) so the judges can see the intranet in action.
The supporting materials need to be attached in your entry application process, a maximum of three files (for those entering Innovation, you can include an extra 3 minute video) – additional files may not be included in the judging process due to the limited time we have available on Judging Day.
If AI-generated material is included (e.g. for inspiration or drafting), it must be disclosed (this does not count towards the number of supporting materials you are permitted).
After you have purchased your entries, you will receive the link to enter - this will be on the checkout confirmation page, the invoice/confirmation email and under My account > my award entries > award entry form.
You can start each entry and save it as a draft to submit at a later time but by the required deadline, 13 February for Early Bird and 17 April for Standard entry) - all drafts appear under My account > my award entries.
Please complete the online entry application form for each entry, which includes:
Useful information:
Useful information
Secure your entry and then you can start each submission and save it as a draft to submit when you are ready (by the appropriate deadline)
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