How to enter

All you need to know for entering the IoIC Awards 2026

How to enter

There are four components to an IoIC Award entry submission. These are the purchase, the entry statement including executive summary, the supporting materials and the entry application form.

Step 1 - Purchase your entry/entries

To ensure you secure your entry, you will need to purchase your award entries before you can submit - please note you will need to register for an IoIC website account first. They can be purchased via a credit card or by requesting an invoice.

Once purchased, you will receive the link to enter - this will be on the checkout confirmation page, the invoice/confirmation email and under My account > my award entries > award entry form.

You can start each entry and save it as a draft to submit at a later time (but by the required deadline - 13 February for Early Bird and 17 April for Standard entry) - all drafts appear under My account > my award entries.

Step 2 - Ensure your Entry Statement and Executive Summary are ready

For each submission write an entry statement which should cover the elements detailed below. These are maximum word counts. Feel free to write less. As long as you include sufficient information, brevity is best. The entry form and executive summary are part of the assessment of the quality of work so make sure the form is well written.

Please see the Entry guidance page for more information on what the judges are looking for.
 
(please note the word count and questions drafted under each element are for guidance only)

For: Strategy & Campaigns; Channels; Skills and Innovation

Background (word count: 200)
Set the scene about what the organisation does, its size and the team(s) involved with the work.

Judges are looking for: An understanding of the unique issues/opportunities your organisation faces so they can assess if the internal communications approach matches that

Goals and audience (word count: 200)
Tell the judges what you set out to achieve: what were the goals/targets; who was the audience; how did this align with the business objectives?

Judges are looking for: A crystal-clear articulation of the entry’s objectives and how the entry contributes to the strategy or overall aims of the organisation.

Planning (word count: 300)
How evidence of clear planning, including any research conducted to show this was both an appropriate way to communicate, as well as then contributing to the overall organisation goals. Be sure to show the communication plan.

Judges are looking for: Why you took this approach.

Execution (word count: 1,000)
This section is the time for your work to shine, show your work was well-executed, that is was creative with effective messaging. Showcase the channels used and how the whole thing was implemented. Remember to say why the work stands out.

Judges are looking for: A well thought out piece of work that shows skill and internal communication competence.


Results/Measurement (word count: 500)
Here is where you show proof that the work was successful, linking back to the organisational goals. Ensure there are clear metrics, including wherever possible ROI. If the entry is ongoing tell the judges if an attempt or plan is there to gauge success.

Judges are looking for: Tangible data-led evidence, going beyond generic, qualitative measures.
 

For: Team and People

Background (word count: 300)
Set the scene about what the organisation does and its size, as well as team size and history, please do include the team structure. This is your chance to introduce the judges to the person or people involved.

Judges are looking for: An understanding of the unique issues/opportunities your organisation and team faces so they can assess if the internal communications approach matches that


Context (word count: 300)
This section needs to tell the judges what they won’t know - what were the factors shaping the work in the 12 month period, what the person or team was looking to achieve and how this links back to the supporting the overall organisation goals.

Judges are looking for: A crystal-clear articulation of person or team’s objectives and how they contribute to the strategy or overall aims of the organisation.


Execution (word count: 500)
This is your section to shine. The judges want to see the great work that has been done, explaining how it was achieved and what makes this person/team worthy of winning.

Judges are looking for: Evidence of skill and internal communication competence and a commitment to ongoing learning and development.

 

Achievement/Impact (word count: 500)
Here is where you show proof of the person/team’s success, linking back to the organisational goals. Ensure there are clear metrics, including wherever possible ROI. Be sure to also include the plan to ensure this success continues.

Judges are looking for: Tangible data-led evidence, going beyond generic, qualitative measures.

Remember to state how many people are in the team.
 

Executive summary and picture
Each entry needs an executive summary (word count: 150 words) and picture

  • If the entry is shortlisted, this summary will be used publicly to explain your entry so please only include details you are happy to be shared (you do not need to say the category and class entered as the summary will appear under the correct class in the shortlist)
  • The picture needs to be something that depicts the entry e.g. logo/team/magazine cover

 

Step 3 - Supporting Materials

Please include a selection of supporting materials that strengthen your entry by providing evidence of your achievements. Materials should illustrate your work and aid the narrative of your entry statement. It’s best to include only those materials that are directly relevant to the specific category. Please note that we only accept electronic submissions. 
 
The supporting materials can include:

  • Magazine and/or publication
  • Newsletters
  • Online pages
  • PowerPoint presentations
  • Videos - if possible, please provide a link to view the video content online (YouTube, Vimeo, embedded on the organisations site). If you need to wetransfer then videos must be able to be viewed/downloaded until 30 June 2026. Please note, videos in the excess of three minutes may not be viewed in their entirety
  • Graphics/Images illustrating the project or campaign 
  • Statistics
  • Testimonials

Please note: Intranet entries - our judges do not necessarily need access to the intranet but we do recommend including a video (could be on a mobile phone, it doesn’t have to be professionally produced) so the judges can see the intranet in action.
 
The supporting materials need to be attached in your entry application process, a maximum of three files (for those entering Innovation, you can include an extra 3 minute video) – additional files may not be included in the judging process due to the limited time we have available on Judging Day. 

If AI-generated material is included (e.g. for inspiration or drafting), it must be disclosed (this does not count towards the number of supporting materials you are permitted). 

 

Step 4 - Complete the entry form

After you have purchased your entries, you will receive the link to enter - this will be on the checkout confirmation page, the invoice/confirmation email and under My account > my award entries > award entry form.

You can start each entry and save it as a draft to submit at a later time but by the required deadline, 13 February for Early Bird and 17 April for Standard entry) - all drafts appear under My account > my award entries.

Please complete the online entry application form for each entry, which includes:

  • Entrant information - When completing the email box, please be aware this will be the email used to communicate the shortlist, the confirmation of the entry submission will go to the website account holder
  • Executive summary and a picture depicting the award – this will be used publicly should the entry be shortlisted (this must be completed or the entry will be invalid)
  • Details of the entry, i.e. title, category and class
  • Entry statement (as a word document or pdf)
  • Supporting materials (if required)

Useful information:

  • You can start each entry and save it a draft to submit at a later time - all drafts appear under My account > my award entries.
  • Entries must be submitted by 11:59pm on the appropriate deadline day
  • All our judges sign an NDA
  • With the exception of the executive summary and picture, no information is shared publicly about the entry. We do ask if you would be happy to be featured as a case study, but no information would be published without our Content team speaking to you first

 

Useful information

  • You can start each entry and save it a draft to submit at a later time - all drafts appear under My account > my award entries.
  • Entries must be submitted by 11:59pm on the appropriate deadline day
  • All our judges sign an NDA
  • With the exception of the executive summary and picture, no information is shared publicly about the entry. We do ask if you would be happy to be featured as a case study, but no information would be published without our Content team speaking to you first

Purchase your Award entry now!

Secure your entry and then you can start each submission and save it as a draft to submit when you are ready (by the appropriate deadline)

Buy now