IoIC National Awards 2024 Shortlist

We are delighted to announce the shortlist for the IoIC National Awards 2024

It’s the moment you’ve been waiting for: the shortlist for the 2024 IoIC National Awards has been revealed!

With almost 300 entries this year, the Judges commented that the entries are ‘so uplifting for the pride in our profession’ and ‘a thrill to judge.’ All shortlisted entrants will receive an Award of Excellence and are in the running to take the top spot in their class* when the winners are announced at the Awards Dinner.

To celebrate the Awards and the IoIC’s 75th anniversary, this year’s dinner will take place on Thursday 26 September at the iconic Natural History Museum, London.

The winners of the #WeMatterAtWork Award, which recognises internal communicators who exemplify the IoIC's purpose - and truly make their colleagues feel that they do indeed matter at work - and the Grand Prix Award will be announced at the Awards Dinner. 

Increasingly we have people ask us to share entries and details of why they were shortlisted or, indeed, why they won. This can be tricky as very often the information shared in an entry is confidential. So, this year we asked for an executive summary as part of each entry - you can find these at the end of each Category's shortlist.

Judges' critiques will be sent to all entrants in early October

Thank you to everyone who entered.

Strategy & Campaigns

Best Change/Transformation Campaign
AFEMEA XChange by Amcor AFEMEA Communications and HR and The Culture Club
Digitalization of the Protocol by Afiniti
AQA Future Workplace by AQA Internal Comms Team
North Star: skyrocketing change by Customers Internal Communications, EDF
Ericsson MELA Momentum Strategy Launch by Ericsson MELA and Lively Agency
GenAI(X) - The successful rollout and training on Generative AI to Finastra's 8,000 global hybrid workers by Finastra Internal Communications team
GSA: Simpler, Stronger, Better by GSA: Simpler, Stronger, Better
Building Our Future Together by Liverpool University Hospitals NHS Foundation Trust
NatWest Digital X by NatWest Digital X Communications team
Pay & Grading Structure change by Scottish Water Internal Communications Team
Transforming Speedy Hire to deliver Velocity by Speedy Hire

Best Employee Experience Programme
AQA Values Awards by AQA Internal Comms Team
Voyage Care's Employee Value Proposition: We are Family by Voyage Care

Best Employee Voice Programme
Den of Disruption for Iceland Foods by Cascade Productions
Macmillan Direct Services Culture Review by Macmillan Direct Services and The Culture Club
Moto Hospitality's Colleague Experience: Focusing on the Future by Moto Hospitality
Refreshing our core values and behaviours by West of England Combined Authority

Best Engagement Programme
Engaging employees to explore a new collaboration platform by CFA Institute and H&H
Mission:Possible by Currys plc. and The fresh Group
GenAI(X) - The successful rollout and training on Generative AI to Finastra's 8,000 global hybrid workers by Finastra Internal Communications team
Benefits Month, Sky by Sky

Best Environmental, Social and Governance (ESG) Campaign
Bridgestone EMEA ACTIVE8 by Bridgestone EMEA and Sequel Group
TeamUp® by Moody’s
An Epic Fundraiser by Travelport

Best Equality, Diversity and Inclusion (EDI) Campaign
Educating, empowering, raising the volume and impact of underrepresented groups within Arm by Arm
Friends of: building a culture of inclusivity and allyship by Brambles and Something Big
In Their Shoes: a one-of-a-kind DE&I immersive experience by HSBC (working together with Vivida)
TfL Action on Inclusion by Transport for London and AB

Best Global Communications Campaign
Canon Employee Brand Advocacy Programme 2023 by Engage for Canon EMEA
Currie & Brown plus+ by Currie & Brown and CH Strategic Communications
Be Counted: Kantar reveals its global demographic data story by Kantar
MELA Momentum Strategy Launch by Ericsson Mela with support from Lively Agency
Celebrating the release of Marvel's Spider-Man 2 globally by Sony Interactive Entertainment

Best Internal and External Communication Alignment
We are beating cancer: our refreshed brand campaign by Cancer Research UK
Unity in legacy: University of East London's 125th Anniversary by University of East London, Internal Communications Team
LU 160 integrated campaign 2023 by Transport for London
The Million Metre Challenge: #RoweWithUs by T. Rowe Price

Best Leadership Communication Programme
Empowering Global Leaders to Drive Change by Afiniti
Currie & Brown plus+ by Currie & Brown and CH Strategic Communications
Leadership in the Spotlight: Powering up potential with a transformative 12-month programme by East Riding of Yorkshire Council and H&H
Flutter UKI ONE by Powered By Humans (a brand of Smyle)
Tower Hamlets Council - Internal Communications - Best Leadership Communication Programme by Internal Communications Team, Tower Hamlets Council

Best Ongoing Campaign
Aviva makes it click by Aviva plc
Bridgestone EMEA ACTIVE8 by Bridgestone EMEA and Sequel Group
Channel Your Comms - Deloitte UK by Internal Communications and Engagement Team, Deloitte UK
Bring Your Dubai-ness Internal Communications Campaign by Dubai Airports and The Engage Group
Supporting our students through the cost-of-living crisis by Durham University
Unilever: Integrity Matters 2023 – Season 2 & Offline by MGA, Spark&Ignite, Shiftology
Leading with Purpose - Helping colleagues find their 'Why' by Spirax Group - Steam Thermal Solutions
Tesco Bank Financial Results 23/24 by Tesco Bank People Strategy & Communications
TfL Vision and Values by Transport for London and AB
Viridor: HomeSafe 100 Days by We Are Brass Tacks

Best Single Campaign
North Star campaign by Arm
Service Excellence by Scottish Water Internal Communications Team
Celebrating the release of Marvel's Spider-Man 2 at SIE by Sony Interactive Entertainment
Seasonal Celebration by Sopra Steria UK's in-house Internal Communications team
Benefits Month: Health & Wellbeing by Sky Internal Communications
UK Heart Health Campaign - Early Action Saves Lives by TAQA UK
London Underground 160 campaign 2023 by Transport for London
Ghosts in the Machine - a horror-iffic cyber security campaign! by Travelport
"When it feels wrong, it's wrong" by University of Central Lancashire
Digital Learning campaign: Animal personas by VWFS UK and 44 Communications

You can find out more about the entries in the executive summaries provided by the entrants.

Skills

Best Design
Patients are Waiting: Emotionally connecting colleagues to our Growth Strategy and Purpose by Astellas and H&H
Pep Talk by PepsiCo UK and beetroot
Water and Wastewater Cycles Graphic by Scottish Water Internal Communications Team
The Leadership Playground by The LEGO Group by Mr B & Friends

Best Imagery
Inspiring a World of Change Illustrated Map by Engage for Canon EMEA
Visualising our purpose by phs Group and Scriberia

Best One-Off Feature
Macmillan Culture Report by Macmillan Direct Services and The Culture Club
Showtime at Selfridges - Christmas Broadcast by Selfridges

Best Storytelling
Celebrating our 60th birthday by phs Group
TfL Vision and Values by Transport for London and AB
Biffa: Safer Together Digital Toolkit by We Are Brass Tacks

Best Writing
No shortlisted entrants

You can find out more about the entries in the executive summaries provided by the entrants.

Channels

Best Event (virtual or in person)
The Big Tune In by Aegon Colleague Communications Team
StratFest 2023: Accelerating together at Silverstone by Compare the Market
2023 Kaluza Conference by Kaluza
NBCUniversal International Trolls 3 Family Screening by NBCUniversal International Corporate Communications Team & SHIFT
Powering Our Purpose Live 2023 by Nottingham Building Society
Celebrating our 60th birthday by phs Group
Best Event: CEO Awards – Santander UK and Definition by Santander UK and Definition
Win Together Live by Tesco Bank People Strategy & Communications
Squad Games by Travelport and The Culture Club
Stars of the Commission by The Gambling Commission
Wonders and Wows by The University of Warwick
TfL’s senior leadership event 2023 by Transport for London
Best Event: VLM and VEAs by Voyage Care
 

Best Intranet
AFEMEA XChange by Amcor AFEMEA Communications and HR and The Culture Club
Essex County Council Intranet by Essex County Council
Creating a new 'Mutualnet' - a SharePoint hosted intranet, moving from an externally sourced solution by The NFU Mutual Internal Communications Team with a little help from our friends in IT
Connecting the Dots: How Wipro Revolutionized its Employee Experience by Wipro

Best Magazine
Launch of new employee magazine by Bupa Dental Care
Dialogue magazine by Durham University
Nestlé Gazette by Nestlé and Sequel Group

Best New or Relaunched Channel
Butlin's Buzz by Butlin's
Refreshing the intranet: a new digital home for Cancer Research UK by Cancer Research UK
The Wrap by Cooper Parry
Re-imagining our employee & company connections by HBX Group's Internal Comms Team
Double the engagement, double the fun: how the John Lewis Partnership’s intranet refresh boosted employee engagement by The John Lewis Partnership Communications team
Engaging the hard to reach – Grid:home field experience by Colleague Communications and Engagement, National Grid
Team Talk by Tesco Bank People Strategy & Communications

Best News Channel
BDO'Clock News by BDO Internal Communications Team
Connect News by Cambridge University Press & Assessment
Pep Talk by PepsiCo UK and beetroot
Checkout by People Strategy & Communications, Tesco Bank

Best Podcast
Best Podcast: Tech & Soul by Colt Technology Services

Best Video/Animation
We Are Biffa: Shifting mindsets and sparking business-wide conversations by Biffa and H&H
Unilever: Integrity Matters 2023 – Season 2 & Offline by MGA, Spark&Ignite, Shiftology
TfL Action on Inclusion by Transport for London and AB
Autumn at Warwick by The University of Warwick
Wilson's story by The Virgin Money Colleague Communications team
Voyage Care's We are Family video by Voyage Care
Biffa: Safer Together Toolkit by We Are Brass Tacks

You can find out more about the entries in the executive summaries provided by the entrants.

Innovation

Game Changer
ShadowHold by Benefex Ltd, based on an idea by Simon Backwell and Tom Albery, written by Simon Backwell
Virtual Huddle Board by Chase UK Communications Team
Den of Disruption for Iceland Foods by Cascade Productions
The Rubie Awards for DWF by Cascade Productions
One Bank Week by Central Bank of Ireland
Use Better Words by SSEN and Better Company / StudioLR

Innovative Use of Media/Technology
Royal Bank of Scotland and Ulster Bank brand refresh by NatWest Group
Qualco Group – The high growth communication challenge by Qualco Group and Cocentric
Culture Report by Macmillan Direct Services and The Culture Club
Our Rocket Fuel Plan for Loop by Moto Hospitality

 

You can find out more about the entries in the executive summaries provided by the entrants.

Team

Best Small Agency (1-10 people)
Culture Club
HarknessKennett

Best Medium Agency (11-30 people)
The Engage Group
Sequel Group

Best Large Agency (30+)
H&H

 

Best In-House Teams

Best In-House Team 1-5 people
Allianz Commercial Communications Team
Mars Wrigley UK Internal Communications Team
Queen's University Belfast's Internal Communications Team
Siemens Great Britain and Ireland Internal Communications Team
Speedy Hire People Engagement and Internal Communications Team

Best In-House Team 6-10 people
Colt Technology Services Internal Communications Team
Coventry Building Society's Colleague Comms Team
Tesco Bank, People Communications Team

Best In-House Team 10+ people
NFU Mutual Internal Communications Team
Virgin Money Colleague Communications Team

 

Best Public Sector or Not for Profit Teams

Best Public Sector or Not for Profit Team 1-5 people
Estates Communications & Engagement Team at the University of Glasgow
Gambling Commission Internal Communications Team
WithYou Internal Communications Team

Best Public Sector or Not for Profit Team 6-10 people
Cancer Research UK Internal Comms Team
University of East London 
Internal Communications Team

Best Public Sector or Not for Profit Team 10+ people
AQA Internal Comms Team

 

You can find out more about the entries in the executive summaries provided by the entrants.

People

Best Internal Communications Newcomer 
Lucy Amers, Bellway
Laura Edgerton, Goodbody
Connie Howley, PPF
Rachel Moran, Govia Thameslink Railway

Internal Communication Manager of the Year
Mary-Ellen Donaghy, Queen's University Belfast
Nick Soulsby, Cooper Parry

Internal Communication Leader of the Year
Alli Cary, Voyage Care

 

You can find out more about the entries in the executive summaries provided by the entrants.

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 *Please note, being the only entry shortlisted doesn’t guarantee a class win

We are excited to be able to celebrate with you at the Awards Dinner on Thursday 26 September at the Natural History Museum, London.