You don't have a comms issue. You have a knowledge gap at the frontline.
Your frontline teams struggle to stay up to date.
Their job isn’t desk-based, so they can’t constantly check emails, internal social media, or intranets.
When they’re not up to date, they lack the knowledge needed to serve your customers, stop engaging in their role, and ultimately leave.
Internal communications is no longer just about sending comms; you’re responsible for ensuring your frontline has the knowledge needed to do their job.
That’s why Ocasta Engage lets internal comms teams get the knowledge and understanding needed at the frontline through a three-step approach:
1. Communicate Change Effectively
It’s still important to communicate what’s changing, but do this in a targeted, thoughtful way. Unlike email, noisy internal social media, or cluttered intranets, everything is trusted, relevant, and up-to-date.
2. Be there at the point of need
Not everything has to be remembered, so keep a searchable knowledge hub of all your day to day resources for reference when needed.
3. Embed the understanding
You need your frontline to know some things inside out. Use short 3-5 minute courses to embed a deep understanding of that knowledge.
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This is all underpinned by improved engagement, which helps staff recognise good behaviours in one another and keeps them returning to the app every day.
Customers like VMO2, Next and Tesco Mobile use Ocasta Engage to see:
Want to learn more? Check out our internal comms app for frontline teams today.