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Definition

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Overview

You may know us as Words&Pictures, or W&P – we’re now Definition. We remain one of the UK’s leading, award-winning internal communications and employee experience agencies, with extra skills in our bag.

For over 30 years, we’ve built an enviable reputation for creativity, innovation and impact in internal communications and employee experience. The agency’s portfolio of global brands is impressive and cements our reputation as one of the UK’s go to agencies. We take both a strategic and tactical approach. Any solutions we provide, strategies we enact, or support we provide is built on insight, research, and evidence. 

Because we believe high performing teams begin and end with great communication, collaboration, and shared values, we’re on a mission to help organisations build stronger, deeper connections with their people. That’s why we develop solutions that inform, inspire, and align colleagues at each stage of their professional journey within the organisation, connecting people and creating a meaningful, authentic employee experiences. 

Many of our clients have worked with our teams for over ten years. Basically, we like people and people like us!  

Organisation Type

  • Events Support
  • Filming & Audio Visual Providers
  • Full Service Agency

Areas of Expertise

  • Campaigns
  • Change Communication
  • Communication Audits
  • Communication Coaching
  • Communication Strategy & Planning
  • Content & Copywriting
  • Crisis Communication
  • Culture & Audience Understanding
  • Design
  • Employee Engagement
  • Employee Events
  • Employee Experience
  • Employee Magazines
  • Equality, Diversity & Inclusion
  • Film & Animation Production
  • Measurement & Insights
  • Newsletters and Digital Channels
  • Purpose & Strategic Narrative
  • Sustainability Communications

Sector Experience

  • Arts and Leisure
  • Charities and Not for Profit
  • Education
  • Engineering
  • FMCG and Retail
  • Hospitaility
  • Media
  • Property/Construction
  • Technology
  • Automotive and Travel
  • Distribution/Wholesale
  • Energy and Utilities
  • Finance/Insurance
  • Healthcare
  • Legal
  • Professional Services
  • Public Sector
  • Telecomms

Awards