Advanced Writing Skills for the IC Professional
Advanced Writing Skills for the IC Professional
This virtual learning course, delivered over two live sessions with opportunities for delegates to support and learn from one another in between, will equip internal communicators with the skills and knowledge to take a more strategic approach to their writing.
Who should attend?
This course is aligned to the Creating and Curating Content and Conversation area of the IoIC profession map and specifically covers the knowledge and skills described at levels three and four. The course is most suitable for internal communication professionals who have either taken the Writing Skills for the Internal Communication Professional course or are confident they have a good grasp of the basics of writing and want to learn how to consider more strategic approaches to their writing.
Learning objectives
- Understand how taking a strategic approach to writing can impact business success
- Know how to apply a more strategic approach to writing in their day-to-day role
- Have confidence in their ability to advise senior stakeholders on strategic content.
The course will cover
Part One (3rd Dec, 9:30 - 13:00)
Part Two (10th Dec, 9:30 - 13:00)
- Techniques for writing in an engaging way
- Writing for change communication
- Writing a strategic narrative
- Writing for leaders
- How writing can influence behaviour
- How to make writing more inclusive
- Ethical writing
Additional benefits
Additional benefits include:
- Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
- Eight CPD Points for IoIC Members
- A network of like-minded professionals to connect with and learn from.
Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in GMT.
Trainer
