Are employees being overloaded with company information? Why modern Internal Communications needs to find new ways to listen and understand their target audience (a webinar run by Flip)
Are employees being overloaded with company information? Why modern Internal Communications needs to find new ways to listen and understand their target audience (a webinar run by Flip)
Internal communications (IC) is about sending the right message to the right audience at the right time using the most appropriate channels, with a success measurement plan in place. In this mix the CEO has an important role to play as there is no better person in the company to transport values, missions and the overall direction.
However, to this date, many IC specialists struggle to break through the noise with information overload that can overwhelm and distract employees. This can happen when there is too much communication, too many channels, or too many irrelevant or redundant messages. At the same time, a lack of understanding of your internal audience can also lead to internal communications that simply will not land with your audience, especially your Blue-Collar workers.
Modern IC departments need to make sure they reach, understand and segment their audiences properly to target their message delivery to the right employee at the right time and in the right location with the updates and information that matters to them.
We will discuss how IC professionals can transform their internal communications by making sure their Internal Communications moves from top-down communications to a two-way street.
