Change is one of the few guarantees in life and therefore also in business. Never has this been more true than at the present time.

While organisations face change to adjust to internal or external forces, people often resist the sense of uncertainty and fear loss of control. Communicating change effectively - including the reason behind it, the goals and the benefits - is critical to the success of any change initiative.         

This highly interactive one-day virtual course will equip IC professional with new knowledge around the theories which underpin successful change management communications, and will provide attendees with the opportunity to apply new skills and techniques to a real life change scenario in a safe environment.

Learning objectives

By the end of the course, delegates will: 

• Have valuable new insight into the psychology of communications and the dynamics of engaging with different audiences and stakeholders in times of change
• Understand how to start and develop a change communications plan
• Be able to identify the most relevant communications channels to engage with and get buy-in from stakeholders
• Know how to measure and evaluate the change communications initiative

The course will cover

• What happens during change and how communication can make a difference. This section includes the classic change curve and what people go through during change as well as the steps communicators can take to guide them through each phase
• Understanding the neuroscience of change - how to use language to make messages stick and why stories are critical in times of change
• Using the SCARF model to help employees remain engaged and motivated during change
• Supporting leaders and managers - why line managers are key to successful engagement and how we as communicators can support them to step up to the challenge

Who should attend?

This course is suitable for anyone with responsibility for managing or supporting internal communication and employee engagement around a change programme - no matter if they are facing a team, departmental or organisational change initiative.

Additional benefits

• Opportunities to share ideas and learn from other organisations and practitioners 
• Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
• Learning from experienced change comms specialist and certified coach 
• Eight CPD points for IoIC Members 

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in GMT. 

Trainer

Nicole Utzinger

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