This course will explore how internal communicators can effectively communicate with their harder-to-reach colleagues. 

Building and maintaining an informed, connected and engaged workforce is essential for successful organisations, however reaching colleagues who are non desk-based, remote, dispersed or disengaged can be challenging.

This half-day training will provide expert guidance and proven strategies for understanding and communicating with your hard-to-reach colleagues, including building insights, using data, channel selection and use and techniques for driving engagement. 

The session will also ensure you are able to measure and evaluate the success of your communications, using these insights to progress and demonstrate impact. 

Learning Objectives

• To know how to build a profile for your specific hard to reach employee group/s
• To feel inspired by new ideas and ways of communicating with your hard-to-reach colleagues
• To understand the best channels and conditions to communicate with hard-to-reach colleagues 
• To understand how to measure your ability to communicate with hard-to-reach colleagues 

Who should attend?

The course is most suitable for communication professionals working around levels 1 and 2 of the Profession Map.

The course will cover

• What do we mean by hard-to-reach colleagues (non-desk-based, remote, etc)
• The vital role of data and statistics 
• How to build an audience insight map of your hard-to-reach audience
  • Audience insight template
  • Survey questions / focus group templates
• Case studies of how well-known companies are communicating with hard-to-reach colleagues (Manufacturing; Retail; Healthcare; Transport)
• Peer show & tell
• Best channels for communicating with hard-to-reach employees
• Top 5 tips for communicating with hard-to-reach employees
• Measuring your progress and impact. 

Additional Benefits

Additional benefits include:  

• Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
• Four CPD Points for IoIC Members
• A network of like-minded professionals to connect with and learn from
• Learn from an experienced internal communicator who specialises in using data to build more strategic and effective IC functions. 

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST. 

Trainer

Chris Crofts

Find out more