IC Index Panel - Activism
IC Index Panel - Activism
Join us this autumn for a series of panel events, where we will be delving a little deeper into the findings in the IC Index.
2024’s IC Index asks, how do we keep up to date with emerging issues and take advantage of new opportunities, without losing sight of the essential foundations that we’ve spent decades, as internal communicators, building?
This panel event with industry experts will look at activism: only five out of ten employees agree their employer takes a clear stance on the big issues in society, but 62% of the workforce says they expect their employer to do so – it’s clear we can’t shy away from the difficult topics.
It is important for trust too – those who believe their organisation operates in the best interests of employees have the highest average Trust Index score, followed by those who believe their organisation operates in the best interests of the environment. This emphasises the importance of communicating what organisations are doing in these areas.
There are also tangible consequences for not taking a stance. Trust, engagement and advocacy all drop sharply when people feel their employer doesn’t meet their expectations in this area. In fact, the Index shows that industrial action, negative headlines and redundancies have the biggest impact on trust.
This panel will discuss how internal communicators can advise senior leaders in making a stance and how the relationship between internal and external communication colleagues needs to be robust with careful and consistent communication that aligns authentically with stated organisational values. They will also look at if there is a time to stay silent – do we really say it best when we say nothing at all?
We will confirm the industry expert panellists on this page shortly.
You can book onto the other IC Index Panels here.
This event will take place on Zoom. Once you have booked, click the 'Manage your booking' link below to access the Zoom details. Sessions will be recorded, sent to all those who registered and placed in the On Demand section of the Knowledge Hub.
Sarah Meurer
Dr Naeema Pasha
Justine Stevenson FIIC
