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Training

Introduction to Internal Communication

19, 26 March 2025 Online
Training

Introduction to Internal Communication

19, 26 March 2025 Online

This virtual course delivered over two sessions is packed with tips, techniques and the opportunity to learn from expert course tutor, Liz Cochrane, as well as fellow participants.

Explore both the 'What?' and 'Why?' of communication so you can pack a punch and deliver added value communication.

This course will equip you with the skills and knowledge required to excel in your first internal communication role and give you the opportunity to put your learning into practice. 

Who should attend?

The course brings level one of the IoIC profession map to life and is ideal for internal communication professionals who are in the early stages of their IC career.

Learning objectives

  • Understanding and articulating the link between internal communication and organisational success - to get you noticed
  • Building relationships with stakeholders: Thinking business and influencing for success
  • Understanding your audiences' perceptions and preferences
  • Content and curation of conversations: Crafting higly effective communication
  • Channels - what, when and why? Understanding multidirectional communication and which channels to use for optimum effect
  • Research, measurement and evaluation: The basics of building an evidence approach to your practice.
8 IoIC CPD Points

The course will cover

Part one (19th March, 13:00 - 17:00)

Part two (26th March, 13:00 - 17:00)

  • Defining internal communication and its purpose
  • Understanding the difference between strategies, plans and policies
  • The importance of understanding people and cultures
  • Good practice writing and introduction to rhetoric
  • Rich and lean media, and when to use each: Understanding the role and purpose of communication channels
  • Introduction to research and measurement techniques
  • Building and developing relationships with stakeholders
  • Action planning and professional development 

Additional Benefits

Additional benefits include:

  • Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
  • Eight CPD Points for IoIC Members
  • A network of like-minded professionals to connect with and learn from

  • Places are strictly limited to ensure every participant gains the support and guidance they need, and to facilitate maximum opportunity for interaction, connection and engagement.

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in GMT.

"I have just started my career in Internal Communications and this course has given me the foundational tools that I know I'll be using for many years to come in this field."

Sophie Hennessy

Liz was a wonderful teacher. She broke everything down so it was easy to understand, and gave lots of useful tools and tips. Hugely insightful course!

Leila

This course was very helpful to get a good understanding of Internal Comms. Liz, our trainer, was warm and flexible. She really incorporated the group's needs in her training material. I feel more confident about my work in relation to Internal Comms thanks to this training.

Lola Gaetano

This course was incredibly engaging and informative. It was a great foundation for me to build on my knowledge of Internal Communications and gave me a clear rundown of everything you need to know when considering your company and audience.

Haleema Ayyub

The course provided a solid grounding in the principles of good internal comms and was also a great opportunity for me to expand my network and meet other internal comms professionals.

Alexis Forsyth

I would definitely recommend this course for anyone starting in internal communications. The course provides good foundations that are practical to introduce into any workplace.

Lavinia Zecca

Being new to Internal Communications I thought the content and materials used in the training were effective and easy to understand, the tutor was also very down to earth, dependable and relatable, which made asking questions a whole lot easier. In the beginning she asked everyone about their personal objectives from the course and anything specific we wanted her to cover, in which she regularly checked up on and ensured she made time to help reach everyone's individual objectives. This made the course a lot more personal and valuable. It was the 2 day Introduction to Internal Communications course that I attended and I found that all learners were in a similar position to myself so it was nice to share experiences and ideas.

Amber Richardson

 

Trainer

Liz Cochrane

Liz Cochrane

Find out more

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