Many organisations are exploring the use of podcasts in their communication and with a ready-made audience and a pipeline of content, internal comms is a great place to start. 

Podcasts can be a useful and innovative tool for internal communicators. They are engaging, personal and convenient for employees to listen to, regardless of role or ways of working, and they have the potential to showcase authenticity, build trust and foster positive company culture. 

What's more, as their popularity across personal, social and professional spheres continues to grow, podcasts are perfectly placed to engage and connect employees.

This training course will introduce you to podcasting for internal communication, guiding you through everything you need to know to get started - from planning and structure, to equipment and editing.

Learning objectives

By the end of the training, attendees will be able to:

• Identify and use the essential equipment and software required for creating professional-quality podcasts.
• Effectively plan and structure podcast content to align with organisational communication goals and engage internal audiences.
• Apply storytelling techniques and best practices for developing engaging podcast content that resonates with diverse employee groups.
• Independently create and promote podcasts within their organisations, enhancing internal communication strategies and fostering a sense of community.

Who should attend?

This training course is suitable for internal communicators at various professional levels, from newcomers to seasoned practitioners. It is particularly relevant for those interested in enhancing their communication strategies through innovative tools like podcasts and those with a focus on employee engagement.

The course will cover

Part one (4th March, 9:30 - 12:30)

Part two (11th March, 9:30 - 12:30)

• Why podcasting? Exploring the unique advantages of using podcasts for internal communications, such as enhancing engagement, accessibility, and community building among employees.
• What makes a good podcast? (and what makes a bad one…)
• Types of organisational podcasts: a look at the various ways of structuring and planning your internal podcast.
• Equipment and software: An introduction to the necessary tools and equipment needed to produce high-quality podcasts.
• Content planning and storytelling: Techniques for developing compelling podcast content, including effective storytelling methods and content planning strategies that resonate with internal audiences.
• Structuring your podcast: Guidance on organising your podcast episodes to maintain listener interest and communicate key messages effectively.
• Preparing and planning your own podcast: Interactive group activities and discussions are incorporated throughout the course, including group discussions and planning sessions tailored to address your specific internal comms needs.

Additional Benefits

Additional benefits include:

• Eight CPD Points for IoIC Members
• Templates for planning and structuring your podcasts, making the process smooth and efficient
• Feedback and input from the trainer on your organisation’s podcast planning and structure
• A network of like-minded professionals to connect with and learn from
• Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions

• Places are strictly limited to ensure every participant gains the support and guidance they need, and to facilitate maximum opportunity for interaction, connection and engagement.

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in GMT.

Trainer

Neil Rodger

Founder, Lifted Communications

Find out more