This virtual training course, led by Jo Hall, will equip internal communicators with the confidence to know what to measure and how to measure it and how to make good data-driven decisions and recommendations.

The course will also provide ways in which relevant data can be used to demonstrate the positive impact and value that internal communication adds to their organisation. 

Reaching beyond the basics, this course on effective measurement and evaluation will be interactive and practical to truly boost your measurement capability and credibility.

Working together over two afternoon sessions, you will experience a dynamic mix of teaching, group discussions, masterminding, small group and personal activity work using the power of virtual technology. To get the most out of the sessions, some pre-work and homework after morning one will be required.

Learning objectives

By the end of the course, delegates will be able to: 

• Understand and apply a practical measurement framework that is scalable
• Plan and align their measurement approach in alignment with their organisation's overall strategy
• Define the right measures and metrics to monitor and demonstrate the impact of their communication efforts and channels
• Understand and mitigate challenges around the measurement of communications
• Make credible data-driven decisions and recommendations
• Apply data analysis and influencing techniques to boost their confidence and credibility

Who should attend?

This course is aligned to the Conducting Research, Measuring and Demonstrating Value area of the IoIC profession map, and is most suitable for those working at Level Two and above.

The course aims to support internal communication professionals to increase their confidence and effectiveness in measuring communications and channels, helping to enhance the value they add to their organisation as well as their credibility and influence.

The course will cover

Part One (7th February, 14:00 - 17:30 (GMT))

• Effective measurement of internal communication and why it is important
• Measurement challenges and how to overcome them
• Applying a simple yet highly effective and scalable measurement framework to your every-day communication planning and delivery approach
• The pros and perils of benchmarking
• Choosing what and how to gather effective measures without the overwhelm

Part Two (8th February, 14:00 - 17:30 (GMT))

• Insights to analysing and reporting data with confidence and with minimal bias
• The psychology of decision-making and how to make good data-driven decisions
• How to tailor data reports by understanding leaders and business needs in order to influence effectively and build credibility
• Practical application of effective measurement techniques in the workplace

Additional benefits

Additional benefits include:  

• Opportunities to share measurement and influencing approaches and ideas and learn from other organisations and practitioners through peer-to-peer discussions and group masterminding
• Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
• Eight CPD Points for IoIC Members. 

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in GMT. 

Trainer

Joanna Hall

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