Ideal for IC professionals at any stage of their Microsoft 365 journey, this four-part virtual learning programme provides a communication-first approach that helps internal communicators to apply the 365 tools effectively within their organisations.

The course will support IC professionals to fully utilise the 365 suite for communication and organisational goals, exploring the role of 365 in their communication mix and how to work effectively with IT teams.

Attendees will complete the course with a channel map to use in their organisation, and will equip them with the tools they need to create their launch strategy and measure its success.

Learning objectives

By the end of the course, delegates will: 

• A clear understanding of what Microsoft 365 is, and how the suite can support comms and organisational goals
• The tools to have more effective conversations with IT colleagues
• A channel map for their organisation, to provide clarity about how the different tools work together to provide a modern communication mix
• An outline adoption and communication plan.

The course will cover

Part One: 22nd Feb, 14:00 - 16:00

Starting your journey: How to apply 365 in your own world

• Understanding what 365 is, and is not
• How the tools work together as a suite (and with third-party services too)
• Considering how each of the tools can work for you and your team 

Part Two: 2nd March, 14:00 - 16:00

Changing your horizon: How 365 opens up your comms mix

• Why planning is the secret sauce
• Setting a comms-first approach to 365
• Creating a new communications mix
• Fixing the overlap between tools (such as Teams and Yammer)
• Using the tools to achieve your comms and organisational goals
• Clarifying your role in success and adoption

Part Three: 9th March, 14:00 - 16:00

Solving the puzzle: How IC, IT and HR can work together to provide a successful digital transformation

• Clarifying who owns what, and why that matters
• The distinction between ‘technology’ and ‘content’
• How to bring the three functions together successfully
• Having more effective conversations with IT 
• Governance – setting the rules for your new approach, and how to enforce them through a mix of IT and IC
• The common pitfalls to avoid – talk to your IT colleagues about these things ASAP

Part Four: 16th March, 14:00 - 16:00

Sharing the message: How to create your launch strategy

• How to plan for 365 success
• Identifying and engaging with your key stakeholders and audiences
• Planning your communication campaign to raise awareness, increase understanding and inspire action
• Preparing for and addressing potential blockers
• Defining what success looks like and how you will measure it 

Additional benefits

• Opportunities to share ideas and learn from other organisations and practitioners through sharing of best-practices
• Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
• Eight CPD points for IoIC Members 

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in GMT. 

Trainer

Daniel Hobbs

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Paul Jones

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