Neuroscience Masterclass: The Science Behind Effective Employee Engagement & Change
Neuroscience Masterclass: The Science Behind Effective Employee Engagement & Change
Neuroscience reveals how behaviour originates in the brain. This knowledge gives communication and engagement practitioners a deeper and clearer understanding of how to support teams, drive engagement and enable effective change.
The learning from our colleagues in the science community is shining a light on how behaviour and mindset matters, how the right environments create the best ideas, and how language, consistency and emotion all play a leading role.
As communication practitioners, we now have the evidence to support what we have always instinctively understood.
This two part virtual masterclass is designed to introduce communication practitioners to the principles of neuroscience and how it can support effective communication, engagement and change management.
Who should attend?
The course is linked to the Understanding People and Cultures and Influencing and Advising areas of the IoIC Profession Map.
It is most suitable for those working around levels 2 and 3, and towards level 4, of the map, but would be useful for anyone looking to learn more about neuroscience and the impact on communication.
Learning objectives
At the end of the course, participants will:
- Develop an understanding of how the brain operates and the implications for effective engagement during change
- Develop language and communication skills designed to promote a shift in mindset from fixed to growth.
- Be able to contribute to the creation of a highly engaged and motivated workplace which facilitates wellbeing and resilience in times of change.
The course will cover
Part one (8th October, 13:30 - 16:30)
Part two (16th October, 13:30 - 16:30)
- Human-centred three-step change model
- Organising principles of the brain
- Tools to mitigate threat and improve psychological safety
- Mindset, mindset shift and growth mindset
- Communication framing and planning for high engagement
- Social connection, belonging and why it matters.
Additional benefits
All participants will also gain:
- Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
- Eight CPD Points for IoIC Members
- A network of like-minded professionals to connect with and learn from.
Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST.
Trainer
