Putting Listening at the Heart of your Internal Communications Strategy
Putting Listening at the Heart of your Internal Communications Strategy
This course focuses on the role of listening and feedback in the workplace, how it drives meaningful connection, trust, engagement and enables internal communicators to deliver measurable impact and align with strategic business priorities.
The programme will be most suited to those working at Level 2 and 3 of the Profession Map, equipping you with the skills and strategic mindset required to influence and develop the listening culture in your workplace.
The course will emphasise how the approach you take to listening and feedback affects your internal communication priorities and in turn, your organisational strategy. The sessions will also provide insights on how championing the employee voice builds trust and engagement.
Participants will be guided to explore the transformative power of feedback and work through actionable approaches which foster belief, trust and engagement across their organisations.
This interactive course combines expert insights, practical tools and collaborative exercises to help attendees elevate their role as trusted advisors and strategic partners within their organisations.
The programme will encourage a practical application of learning to your specific organisation and needs, as well as provide the opportunity to share experiences and knowledge with your fellow participants.
Who should attend?
This course aligns to the: Understanding People & Cultures area and the Listening, Empathetic, Empowering Behaviours of the IoIC Professional Map.
The course is most suitable for those working around Levels 2 and 3 of the Profession Map.
Learning objectives
By the end of the course, participants will:
- Articulate the integral role of listening and feedback in building trust and engagement
- Accommodate the differing responses to change in their communications approach
- Create an internal communication strategic plan on a page which incorporates the employee voice and aligns seamlessly with business goals
- Use feedback to inform and refine internal communication approaches
- Apply practical tools to help colleagues navigate and adapt to organisational change
- Foster a culture of trust and belief by implementing communication practices that inspire and engage employees.
The course will cover
Part one (3rd June, 9:30 - 12:30)
Part two (10th June, 9:30 - 12:30)
- Deepen understanding of how listening and feedback builds trust and fosters belief within an organisation
- Understand the role of the planning process in connecting listening and feedback to your internal communication strategy and connecting it to overarching business objectives
- Build confidence in using feedback effectively to shape and enhance communication strategies
- Explore approaches to support adaptability and flexibility of response to employee voice during times of change
- Deepen understanding of human behaviour and how we respond to change.
Additional benefits
All participants will also gain:
- Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
- Support, guidance and feedback from an expert in listening, feedback and strategy.
- Eight CPD Points for IoIC Members
- A network of like-minded professionals to connect with and learn from
- Places are strictly limited to ensure every participant gains the support and guidance they need, and to facilitate maximum opportunity for interaction, connection and engagement.
Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST.