Skills2Film: Creating Video Comms: London
Skills2Film: Creating Video Comms: London
Video content is becoming increasingly important in internal communications but creating stimulating, engaging content is not easy. Particularly when working with limited budgets and resources.
The visual sense is one of the most powerful senses we possess - we use it from when we’re born until we die. The visual image engages and stimulates emotions in the human brain, it’s why we look at a Rembrandt or take a selfie!
But like the great artists of the past we need skill and technique to engage our viewers, so they remember our visual images days and weeks later.
This one-day course on the creation of video content will equip you with the skills and knowledge needed to produce compelling and engaging video content - including visual storytelling, interview techniques, camera craft, production and presentation.
Please note: script writing in detail is not covered on this workshop.
Learning objectives
By the end of the course, delegates will:
Understand how the viewer can be engaged by the visual image- Be able to tell a story with a camera
- Know what equipment to buy or hire
- Understand how to get authentic presentation in front of camera
- Feel motivated to unleash your own visual creativity
Who should attend?
The course is perfect for internal communicators who want to create a new and dynamic method of communication, or who want to improve an existing channel.
With a personal experience facilitated by your dedicated trainer and an in-person environment, the course is suitable for those who are starting video content creation for the first time, including with smartphones, through to those who may be shooting in their own studio and who want to be more creative with their video content messaging.
The programme consists of:
- How we use the visual medium to engage the audience subconscious
- How the visual image effects the human brain and what triggers an emotional reaction
- How we can use the visual image to sell our business and keep our viewers engaged
- Looking at a range of material from paintings to TV clips – and exploring how we can apply the same story telling techniques to internal communications
- Using the camera to tell your story: how to film an interview or short branded film
- How we use light, frame size, composition, perspective and how we make our contributor on screen convince with the words they say, and how they say it
- Tailoring the skills to your company
- We will study creating a simple storyboard and sequence and we will look at relevant equipment procurement.
Additional benefits
Additional benefits include:
- Online resources available after the workshop
- Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
- Eight CPD points for IoIC Members
Trainer
