This course is tailored for senior internal communication leaders who wish to leverage storytelling as a strategic tool within their organisations. It is ideal for those aiming to influence executive stakeholders, shape organisational culture, and foster alignment with business objectives through impactful storytelling.

The workshop is aligned with the following professional competencies and areas of expertise:

• Strategic Influence and Executive Advising: Enhance your ability to influence the C-suite and senior leaders through storytelling that aligns with organisational goals.

• Strategic Planning and Business Insight: Develop stories that support business strategy, reinforce organisational priorities, and drive cultural cohesion.

• Understanding People, Culture and Change: Learn to craft stories that foster understanding, bridge cultural divides, and support transformational change within your organisation.

Who should attend?

This course is best suited for those at an advanced level in internal communications, seeking to embed strategic storytelling practices into their leadership approach. The course is aligned to Levels 3 & 4 of the Profession Map. 

If you are less experienced and looking for a more foundational course on storytelling, you might consider: The Power of Storytelling. 

Learning objectives

At the end of the course, participants will:

• Understand how to strategically implement business storytelling in the organisation's communication so that employees are engaged
• Have a three-step framework to apply business storytelling to the overall organisational communication
• Enhance senior comms leaders’ ability to use storytelling strategically to influence, align, and engage employees
• Build trust and credibility through storytelling that resonates with organisational strategy, vision and culture
• Equip leaders with advanced techniques to listen, interpret and communicate complex narratives that support organisational transformation and cultural cohesion.

The course will cover

Part one (8th May, 10:00 - 13:00)

Part two (15th May, 10:00 - 13:00)

• Introduction to Strategic Business Storytelling
• Introduction to the three main components of strategic business storytelling: listening, storytelling and taking action
• Examples and case studies on how to strategically use business storytelling in internal communications
• Goal setting and assessment of current internal communication in the workplace
• Embedding organisational vision and values into storytelling to foster cultural alignment
• Introduction to the two approaches to strategically embedding storytelling (from the bottom up and the top down)
• Creation of a practical and tailored strategy.

You will also be given the opportunity to book a 30 minute one-to-one session post-course with the trainer to discuss anything you would like to explore further.

Additional benefits

All participants will also gain:

• Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
• Proven techniques and frameworks you can apply to your own organisation
• Eight CPD Points for IoIC Members
• A network of senior IC professionals to connect with and learn from

• Places are strictly limited to ensure every participant gains the support and guidance they need, and to facilitate maximum opportunity for interaction, connection and engagement.

Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in BST. 

Trainer

Beatrice Kabutakapua

Find out more