The Language of Leadership - Demonstrating and Delivering Real Business Value
The Language of Leadership - Demonstrating and Delivering Real Business Value
Using internal communication to maximise performance, realise potential and raise productivity
Improving business performance is high on every senior leader’s to do list. But it’s tough - Gallup state in their 2024 ‘State of the Global Workplace’ report that only 15% workers worldwide are engaged at work.
In the UK especially, productivity is falling, it’s hard to get people with the right skills and many workers are running on empty. Organisations need to do things differently to survive and compete.
This is good news for internal communicators as it is an unmissable opportunity to have real business impact. As we know effective internal communication is key to better performance - it provides focus, reduces complexity and ensures people are – and feel - involved and heard.
This 3-week coaching and learning programme will equip communicators with the skills and confidence required to seize this opportunity. It will enable them to have the right conversations with leaders, identify and pull the levers of high performance and do what’s needed to deliver real business benefit.
Who should attend?
The course is best suited to those working around Level 3 and above of the Profession Map who are looking to further develop the role of internal communication in driving forward business performance and success.
Learning Objectives:
The programme has three simple objectives. It will equip internal communicators to:
- Say the right things - make a confident and compelling case for internal communication as a key business differentiator
- Do the right things - focus on the big impact internal communication ‘levers’ of performance
- Demonstrate impact - apply learning to real business challenges faced by their organisations and measure its effectiveness
The course has coaching and usability at its core, aiming to help each participant develop their own approach and apply the principles discussed in the way that best suits their own organisations.
The course will cover
There will be 3 two and a half hour online modules over three weeks. The periods between the modules will allow time to reflect on and apply what is covered with the support of coaching partners.
The sessions will each set out to address key questions:
Session One: What’s the opportunity and what can we do?
Thursday 6 March 2025, 9:30am - 12:30pm
- What’s the context? – factors impacting organisations and shaping the future of work
- What does this mean for internal communication? – the opportunities for internal communication and how we can contribute
- How do we make the most of the opportunity?
- Enabling common understanding by simplifying language
- Removing ‘silos’ by building networks and connecting stakeholders
- Building influence by measuring the right things to demonstrate business impact
Session Two: How do we ensure clarity and focus?
Thursday 13 March 2025, 9:30am - 12:30pm
- What do we mean by clarity and why is it important for organisations?– ensuring common understanding, shared focus and minimised duplication
- How do we maximise focus? – establishing shared meaning and objectives, keeping leaders on message and managing available ‘airtime’ and ‘brainspace’ as valuable organisational resources
- How do keep things clear? – coaching leaders to be simple, ensuring messages are co-ordinated and linked, checking understanding
Session Three: How do we get on leaders’ wavelength?
Thursday 20 March 2025, 9:30am - 12:30pm
- How do we build personal confidence? - understanding more about our style and preferences and how to use them
- Connecting with leaders – through an understanding of their styles and preferences and showing an appreciation of their issues and implications
- Speaking the language of leadership – using the right words and leading with their needs to frame conversations for maximum impact
- Sustaining learning and next steps
What makes the Programme powerful?
- It’s run by 3 seasoned specialists with practical experience of influencing senior leaders and helping them translate strategy in action – and a few battle scars.
- It has coaching at its core and aims to help each participant develop their own approach and apply the principles discussed in the way that best suits their own organisations.
- It’s practical and usable – the key principle is everything covered must be realistic and applicable.
Additional Benefits
Additional benefits include:
- Participants will be matched into coaching partners, allowing them to build core skills, reflect together and support each other
- Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
- 8 CPD Points for IoIC Members
- A network of like-minded professionals to connect with
- Examples of good practice from a range of organisations
- Opportunity to discuss/test own practice and challenges.
Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are UK.
Meet the Trainers
