The Power of Purpose: Virtual Learning
The Power of Purpose: Virtual Learning
How to communicate and embed purpose
“Today, if an organization doesn’t have a digital footprint, it’s irrelevant. It seems the same will be true in the coming decade for organizations that aren’t purpose-driven.” - Zac Mercurio
The Power of Purpose: Virtual Learning will explore the increasingly vital role of purpose in today's organisations.
The course will provide internal communicators with the knowledge, skills and tools they need to create a compelling launch statement; launch and embed their purpose; and drive successful employee engagement and connections.
Learning Objectives
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To understand the power of purpose in driving greater employee engagement - To know what makes a compelling purpose statement
- To feel inspired by new ideas and ways of communicating your purpose
- To be able to develop a clear communications plan for launching a new purpose
- To understand what ‘embedding’ your purpose means in practice.
Who should attend?
Internal Communications professionals at all levels – particuarly those responsible for campaign design and execution.
What will the course cover?
- Why purpose has become the ‘new best thing’and how the workforce of the future will demand ‘greater purpose’ from organisations
- Creating a compelling purpose statement
- Launching a new purpose – including objective, tactics, measurement
- Embedding purpose – the role of internal comms and a four-step organisational embedding framework to bring purpose to life.
Key concepts and models covered:
- Engage for success engagement enablers
- Two models Chris Crofts has designed for purpose communications.
Additional Benefits
Additional benefits include:
- Opportunities to share ideas and learn from other organisations and practitioners with group exercises and discussions
- Pre and post-course access to Canvas, the IoIC's dedicated online learning environment
- Access to specially designed purpose communication models
- Learning from an experienced internal communication specialist
- Four CPD points for IoIC Members.
Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place.
Trainer
