The Power of Storytelling
The Power of Storytelling
Have you ever wanted to create comms that are more effective, compelling, insightful and actionable?
Do you want to share important information so that people will actually want to listen, respond to and embrace it?
This one-day highly interactive virtual course will show you how to move beyond data, facts and information by harnessing the power of storytelling - a proven technique which can have a dramatic impact on the way you, your team and company communicate and share information.
Who should attend?
This course is most suitable for IC professionals responsible for IC delivery and planning but it is also valuable for those involved in channel management (Levels 1 and 2 of the Profession Map).
More experienced internal communicators should consider our advanced course: Strategic Storytelling for Internal Communicators.
Learning objectives
By the end of the course, delegates will:
- Understand the underpinning principles of storytelling and the scientific reasons why stories work
- Be able to apply best practice storytelling techniques to their internal communication and messaging
- Know the best ways to elicit stories from across their organisation to support knowledge sharing
The course will cover
- Unlearning why we have allowed ourselves to worship numbers and facts, rather than emotion and story
- Learning how to think, speak and present in stories not catalogues and make your communications simpler and more persuasive.
- Discovering how to get beneath “attention spam”
- Following the 6 S.I.M.P.L.E. rules
- Finding out how to build The Golden Thread
- Storyboarding your presentation
- The power of headlines
- Understanding the “2/3 rule of timing”
- Abandoning our obsession with messaging and 'too much data'
- Why story conveys meaning and emotion
- The science and art of story: Behavioural economics and the brain
- How do you see data: direction or confirmation?
- From data to meaning
- The key principles of storytelling
- Finding a voice and face for your brand
- Implications and Applications
Additional benefits
- Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
- Eight CPD Points for IoIC Members
- A network of like-minded professionals to connect with and learn from
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Places are strictly limited to ensure every participant gains the support and guidance they need, and to facilitate maximum opportunity for interaction, connection and engagement.
Please note that we use Zoom for our online courses. Please ensure that you are able to access this system where you are based before booking your place. All times are in GMT.
Trainer
