In this session, exclusive to IoIC Members, Chris Coburn takes us through the latest IoIC template*, a decision tree to help us decide when to have a position.

The world is a busy place with lots of people having lots of opinions on lots of 'stuff.'

So deciding what your organisation should speak up about can be a tricky moment for any communication professional. 

It requires an element of judgement which, like all decisions, is subject to personal bias and inconsistencies. 

This tool can help you make more strategically consistent decisions when you need to make a call on if you communicate or not. It doesn’t mean you’ll make the right call all the time (no one makes the right call all the time) but it does mean you have a more thoughtful and consistent way of making your decision. 

*The template will be available on the Knowledge Hub in September and sent to all those who book, ahead of the event.