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Training

Writing Skills for the Internal Communication Professional

7, 14 January 2025 Online
Training

Writing Skills for the Internal Communication Professional

7, 14 January 2025 Online

This virtual learning course, delivered over two live sessions with opportunities for delegates to support and learn from one another in between, will equip internal communicators with the skills and knowledge to write confidently and effectively across a variety of channels and for a range of audiences.

The course will look at planning, structuring and writing content; adapting writing for different channels and audiences; and using technique to bring your writing to life, as well as fundamental skills around grammar, editing and proofing. 

Please note that there is an overlap of content in this course and the IoIC Foundation Diploma. This course is not recommended for someone who is currently undertaking or has previously completed our Foundation Diploma.

Who should attend?

The course is most suitable for internal communication professionals who are either new to internal communication or have limited experience of writing for internal channels and audiences.

It is also suitable for those looking to refresh their knowledge and skills of the core principles of good writing.

This course is aligned to the Creating and Curating Content and Conversation area of the IoIC profession map and specifically covers the knowledge and skills described at levels one and two.

8 IoIC CPD Points

Learning objectives

By the end of the course, delegates will: 

  • Have confidence in their own writing ability
  • Be able to adapt their writing for different audiences and channels
  • Be able to advise colleagues on good writing practice

The course will cover

Part One (7th January, 9:30 - 1:00)

  • How to plan your content
  • How to structure news stories
  • How to write strong headlines
  • How to adapt your writing for different channels
  • How to adapt your writing for different audiences

Part Two (14th January, 9:30 - 1:00)

  • How to apply technique to bring your writing to life
  • The basics of grammar
  • How to edit with confidence
  • How to proof with precision

Additional benefits

  Additional benefits include:  

  • Pre and post course access to Canvas, the IoIC's online learning environment, where you will find all course materials and be able to engage with their fellow participants through forum discussions
  • Eight CPD Points for IoIC Members
  • A network of like-minded professionals to connect with and learn from

  • Places are strictly limited to ensure every participant gains the support and guidance they need, and to facilitate maximum opportunity for interaction, connection and engagement.

Please note that we use Zoom and Canvas: The Learning Management Platform for our online courses. Please ensure that you are able to access these systems where you are based before booking your place. All times are in GMT.

Optional Course Add-On

Recieve feedback on your writing. 

As an optional course add-on, after the course participants can submit a piece of their own work (up to 500 words) for review by the course tutor.

This is an opportunity to get specific feedback on your writing and put your learnings from the course into practice.

Feedback is provided in track changes along with a short critique of 250 words.

Submissions must be received no later than one week after the course has finished and feedback will be provided within two weeks.

Writing Piece Add-on: £100+VAT. 

Please note: This is a completely optional add-on and will not form part of the course itself.

This is a fantastic course for anyone who wants to improve their writing skills. A lot of useful tips and content that will certainly help me in my role.

Laura Carrington-Hodges

The course was really useful for me as a newcomer to Internal Comms, I have taken away a lot.

Louise Tredennick

"The online course was a wonderful opportunity to learn more about writing engaging content, working alongside other comms professionals in different industries and to hear their experiences too. I feel better equipped to go back to work with useful tools which will help me create and edit communication pieces."

Melissa

As someone who is completely new to Internal Communications and is not coming from a communications or marketing background, I found this course to be extremely useful in helping me further define the role and identify the type of writing that would be expected of me.

Hope Falk

The course was fun, engaging and insightful. There are so many positive takeaways from this! I would 100% recommend to anyone looking to sharpen your writing style, or simply to learn some new tips. I came away feeling more creative and confident about editing and proof reading, and using techniques to make stories sound more compelling to the audience.

Leila Evans

I highly recommend this course to anyone looking to strengthen their writing, gain valuable tips and enhance their skills in editing and proofreading communication materials.

Imogen Moorhouse

The tutor's approach of actively seeking our experiences and questions made the sessions highly interactive and tailored to our needs. I believe the exercises were highly valuable, letting us test and apply our knowledge directly. As a non-native English speaker, I appreciated the focus on writing for diverse audiences and the emphasis on cultural differences. In summary, I encourage both beginners and experienced professionals looking for new perspectives to enroll and benefit from this course.

Maria Vraciu

 

Trainer

Helen Deverell

Helen Deverell

Find out more

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