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Messaging, Storytelling & Campaigns

Learn how to craft effective messaging, storytelling and deliver campaigns.

Articles

 

Blog
02 Oct 2024

Humour, Storytelling and Authentic Emotional Connection

Discover a fresh approach to internal communication that fosters emotional engagement by sharing "beasts"—those embarrassing or unlucky moments we later laugh about. Learn how embracing vulnerability through humour can strengthen connections, boost creativity and create a more authentic, inclusive work culture.

Blog
Members only
Joe-McMann.jpg
06 Aug 2024

'Pushing the boundaries, can be rewarding'

From journalism to strategic communications, Joe McMann’s career journey has brought him to his latest destination: EMEA director of internal and executive communications at Marriott. Here, he tells us how he is supporting a diverse, dispersed workforce and embracing innovative channels to foster employee engagement.

Voice
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On demand

 

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Factsheets

 

Members only
09 Sep 2021

Storytelling

Storytelling is an approach, methodology and series of tips and approaches to help improve the effectiveness of internal (and indeed all) communications.

Factsheet
Members only
21 Dec 2020

Communicating financial results

Financial results are an important moment in the annual calendar of any public company because this is when the company will share with internal and external stakeholders how it is performing.

Factsheet
Members only
22 Oct 2020

Communicating redundancies

As businesses re-evaluate their position, adjust to external circumstances, transform to respond to new technology and competition, it's inevitable that the shape of the organisation is going to constantly expand and retract.

Factsheet
Members only
15 Aug 2019

Making complex internal messages understandable

If the core of internal communication involves finding out what’s going on in our organisations and then telling people, ‘messaging’ relates to the second bit – the choices we make about what to tell people and the words we use to tell them. 

Factsheet
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Case Studies

 

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Resources

 

Members only
11 Sep 2024

IoIC 75th anniversary stirring conversations

As part of our ongoing 75th anniversary celebrations, we're thrilled to include our Stirring Conversations pack with this issue of *Voice*. This exclusive, members-only pack is designed to inspire meaningful connections and conversations.

Template/Resource
Members only
11 Apr 2024

Next-Generation Talent Ecosystems

Navigating a rapidly changing labour market, organisations must embrace diverse employment types beyond traditional 'employee engagement' to foster an inclusive, agile environment. This resource provides guidance on the spectrum of employment types available and when to use.

Template/Resource
Members only
02 Nov 2023

Template: Employee Persona

This employee persona template will help you develop simple personas for your employees, so that you can segment your audiences and create targeted, tailored communications or experiences for them.

Template/Resource

Messaging, Storytelling and Campaigns Training Courses

3, 10 December 2024

Advanced Writing Skills for the IC Professional

8 CPD

From change programmes to strategic narrative, internal communicators are being called upon to take a more strategic approach to writing. This interactive workshop will equip delegates with the techniques and knowledge they need to write at a strategic level and to have real business impact. This course is ideal for internal communicators who have either taken the Writing Skills for the Internal Communication Professional course or who are at a manager level or above.

Training
Online
7, 14 January 2025

Writing Skills for the Internal Communication Professional

8 CPD

This virtual learning course, delivered over two live sessions with opportunities for delegates to support and learn from one another in between, will equip internal communicators with the skills and knowledge to write confidently and effectively across a variety of channels and for a range of audiences.

Training
Online
9, 16 January 2025

Advanced Writing Skills for the IC Professional

8 CPD

From change programmes to strategic narrative, internal communicators are being called upon to take a more strategic approach to writing. This interactive workshop will equip delegates with the techniques and knowledge they need to write at a strategic level and to have real business impact. This course is ideal for internal communicators who have either taken the Writing Skills for the Internal Communication Professional course or who are at a manager level or above.

Training
Online
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