IC Strategy & Impact

In this webinar we heard more about the second edition of the IC Index, with a focus on Trust. This unique research undertaken in partnership between the IoIC and Ipsos Karian & Box, explores the impact of internal communication on UK employees and how we can drive strategic value to organisations.

This webinar turned insights from over 35,000 employees and communicators into action; unlocking value from the IC Index and State of the Sector 2024 reports.

The second of our panel events, where we delve a little deeper into the findings in the IC Index.

IoIC Members were invited to an IoIC UAE for a virtual workshop featuring guest speaker, Mandy McDermott, Director of Internal Communications at Kent and IoIC's Chief Executive, Jennifer Sproul.

In a nutshell When BT Group revised their strategy, the Enterprise business turned to us (scarlettabbott) to help localise the narrative and cascade it effectively to their 9,000-strong employee base. We crafted a narrative that was relevant for Enterprise, created a guide for people leaders to run virtual, interactive sessions, and developed a suite of social media assets, ensuring that we engaged all employees, through all channels, with one overarching message and design framework.

Award: Game changer Case winner: Selfridges – Reimagining the Communication of the 2019 Selfridges Strategy for Selfridges by the Selfridges Internal Communications, Events and Creative Teams

Category: Public sector or not for profit team Award of Excellence: The British Red Cross internal engagement team supported by Social & Local