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IC Strategy & Impact

Learn how to create clear IC strategies, plans and ensure they demonstrate impact.

Articles

 

Members only
IoIC 75th annivesary stirring conversations
11 Sep 2024

IoIC 75th anniversary stirring conversations

As part of our ongoing 75th anniversary celebrations, we're thrilled to include our Stirring Conversations pack with this issue of *Voice*. This exclusive, members-only pack is designed to inspire meaningful connections and conversations.

Template/Resource
Members only
Future of Workplace
27 Jun 2024

Where do we go from here?

In 2020, we were thrown into remote working with a moment’s notice, and then, a year later, a hybrid culture. Our work-life balance might be better, but have we properly taken time to shape a culture fit for everyone around this new way of working, and to adapt content and channels to employees’ changing preferences?

Voice
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On demand

 

Members only
14 Nov 2024

IC Index Panel - Strategy

Join our panel of experts as they unpack key findings on employee engagement, explore the impact of clear strategic communication, and discuss practical steps IC professionals can take to help leaders cut through the noise, build understanding, and align teams around shared goals.

On Demand
Members only
03 Jul 2024

Webinar: IC Index 2024

In this webinar we heard more about the second edition of the IC Index, with a focus on Trust. This unique research undertaken in partnership between the IoIC and Ipsos Karian & Box, explores the impact of internal communication on UK employees and how we can drive strategic value to organisations.

On Demand
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Factsheets

 

Members only
30 Sep 2021

How to write an agency brief (as part of a successful relationship)

If you are briefing an agency on a project, the quality of their response will largely be based on the detail and information you give them. The result of a better brief  is that the right work is delivered faster.  A good brief creates a framework for a partnership, although it is only one component of engaging an external agency and in-depth discussions around any proposal or challenge are also very important. 

Factsheet
Members only
18 Dec 2019

Influencing skills

According to the Cambridge Dictionary “to influence” means “to affect or change how someone or something develops, behaves, or thinks”.

Factsheet
Members only
29 Aug 2019

Communication planning

Communication planning is a process which enables the IC practitioner to control and organise their messages, channels and outcomes for short or long projects.

Factsheet
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Guides

 

Members only
26 May 2019

Confident comms in an uncertain world

Bridging the gap to help people perform at their best. In May 2019, we gathered in Bath with over 170 internal communication professionals at the IoIC National Conference to discuss our theme, We Matter At Work.

Guide

 

 

Case Studies

 

Members only
03 Sep 2020

Communicating the BT enterprise strategy

In a nutshell When BT Group revised their strategy, the Enterprise business turned to us (scarlettabbott) to help localise the narrative and cascade it effectively to their 9,000-strong employee base. We crafted a narrative that was relevant for Enterprise, created a guide for people leaders to run virtual, interactive sessions, and developed a suite of social media assets, ensuring that we engaged all employees, through all channels, with one overarching message and design framework.

Case Study
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Strategic Success: IC Strategy & Impact Training Courses

9, 16 January 2025

Advanced Writing Skills for the IC Professional

8 CPD

From change programmes to strategic narrative, internal communicators are being called upon to take a more strategic approach to writing. This interactive workshop will equip delegates with the techniques and knowledge they need to write at a strategic level and to have real business impact. This course is ideal for internal communicators who have either taken the Writing Skills for the Internal Communication Professional course or who are at a manager level or above.

Training
Online
20, 27 January 2025

Strategic Communication: Making Strategy Happen

8 CPD

The course - split over two highly interactive sessions - will provide attendees with the knowledge and skills they need to steer through the strategic maze and deliver clear, concise and strategic communications. The course will equip participants with the understanding and tools they need to convert strategy into communications actions; play a role in strategy formulation and development; and the ability to prepare and implement their own communications strategy.

Training
Online
4, 5 February 2025

Influence and Impact for Internal Communicators

8 CPD

Gravitas gives you the authority to influence, and the licence to create impact. It allows you to command the trust and respect of others. Vital skills in life, your career, and your role as an IC professional. To have gravitas, you need to fully understand yourself and others. This virtual course will explore how people interact, what makes you a trusted communicator, and how psychology, emotional intelligence, neuro and cognitive diversity allow you to build and maintain trust.

Training
Online
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