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IC Strategy & Impact

Learn how to create clear IC strategies, plans and ensure they demonstrate impact.

Articles

 

Members only
Our networks
20 Jan 2025

IoIC South Network - Measurement Masterclass

On 15th January, the IoIC South Network held its first event for 2025 with an Internal Communications Measurement Masterclass. With over 70 attendees, it was a great opportunity for us to help participants build their confidence in measuring their internal communications.

Opinion
Messaging, Storytelling & Delivery.png
15 Sep 2024

Belief in the strategy is an important driver of trust

The 2024 IC Index reveals only 69% feel their employer has been clear on what their business strategy is. But understanding the strategy and, more importantly, knowing how to personally contribute towards it, is integral to building trust at work.

News
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On demand

 

Members only
14 Nov 2024

IC Index Panel - Strategy

Join our panel of experts as they unpack key findings on employee engagement, explore the impact of clear strategic communication, and discuss practical steps IC professionals can take to help leaders cut through the noise, build understanding, and align teams around shared goals.

On Demand
Members only
03 Jul 2024

Webinar: IC Index 2024

In this webinar we heard more about the second edition of the IC Index, with a focus on Trust. This unique research undertaken in partnership between the IoIC and Ipsos Karian & Box, explores the impact of internal communication on UK employees and how we can drive strategic value to organisations.

On Demand
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Factsheets

 

Members only
30 Sep 2021

How to write an agency brief (as part of a successful relationship)

If you are briefing an agency on a project, the quality of their response will largely be based on the detail and information you give them. The result of a better brief  is that the right work is delivered faster.  A good brief creates a framework for a partnership, although it is only one component of engaging an external agency and in-depth discussions around any proposal or challenge are also very important. 

Factsheet
Members only
18 Dec 2019

Influencing skills

According to the Cambridge Dictionary “to influence” means “to affect or change how someone or something develops, behaves, or thinks”.

Factsheet
Members only
29 Aug 2019

Communication planning

Communication planning is a process which enables the IC practitioner to control and organise their messages, channels and outcomes for short or long projects.

Factsheet
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Guides

 

Members only
26 May 2019

Confident comms in an uncertain world

Bridging the gap to help people perform at their best. In May 2019, we gathered in Bath with over 170 internal communication professionals at the IoIC National Conference to discuss our theme, We Matter At Work.

Guide

 

 

Case Studies

 

Members only
03 Sep 2020

Communicating the BT enterprise strategy

In a nutshell When BT Group revised their strategy, the Enterprise business turned to us (scarlettabbott) to help localise the narrative and cascade it effectively to their 9,000-strong employee base. We crafted a narrative that was relevant for Enterprise, created a guide for people leaders to run virtual, interactive sessions, and developed a suite of social media assets, ensuring that we engaged all employees, through all channels, with one overarching message and design framework.

Case Study
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Strategic Success: IC Strategy & Impact Training Courses

3, 10 March 2025

Strategic Communication: Making Strategy Happen

8 CPD

The course - split over two highly interactive sessions - will provide attendees with the knowledge and skills they need to steer through the strategic maze and deliver clear, concise and strategic communications. The course will equip participants with the understanding and tools they need to convert strategy into communications actions; play a role in strategy formulation and development; and the ability to prepare and implement their own communications strategy.

Training
Online
6 – 20 March 2025

The Language of Leadership - Demonstrating and Delivering Real Business Value

8 CPD

Using internal communication to maximise performance, realise potential and raise productivity: This highly interactive programme will equip internal communicators with the skills and confidence required to seize this opportunity. It will enable them to have the right conversations with leaders, identify and pull the levers of high performance and do what’s needed to deliver real business benefit. The course has coaching and usability at its core, aiming to help each participant develop their own approach and apply the principles discussed in the way that best suits their own organisations. 

Training
Online
18, 19 March 2025

Data for Internal Communicators: Demonstrating Value and Impact

8 CPD

This highly interactive course split over two session explores both quantitative and qualitative research methods, looking at what you need to measure and what methods to use. It will provide guidance on best practice surveys and polls and research techniques to support your measurement, and how to create compelling dashboards to share your outcomes and insights with your stakeholders. The course aims to build confidence around understanding and using data, particularly when giving strategic advice and influencing stakeholders.

Training
Online
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