IC Strategy & Impact

Join our panel of experts as they unpack key findings on employee engagement, explore the impact of clear strategic communication, and discuss practical steps IC professionals can take to help leaders cut through the noise, build understanding, and align teams around shared goals.

In this webinar we heard more about the second edition of the IC Index, with a focus on Trust. This unique research undertaken in partnership between the IoIC and Ipsos Karian & Box, explores the impact of internal communication on UK employees and how we can drive strategic value to organisations.

This webinar turned insights from over 35,000 employees and communicators into action; unlocking value from the IC Index and State of the Sector 2024 reports.

The second of our panel events, where we delve a little deeper into the findings in the IC Index.

In a nutshell When BT Group revised their strategy, the Enterprise business turned to us (scarlettabbott) to help localise the narrative and cascade it effectively to their 9,000-strong employee base. We crafted a narrative that was relevant for Enterprise, created a guide for people leaders to run virtual, interactive sessions, and developed a suite of social media assets, ensuring that we engaged all employees, through all channels, with one overarching message and design framework.

Award: Game changer Case winner: Selfridges – Reimagining the Communication of the 2019 Selfridges Strategy for Selfridges by the Selfridges Internal Communications, Events and Creative Teams

Category: Public sector or not for profit team Award of Excellence: The British Red Cross internal engagement team supported by Social & Local