Messaging, Storytelling & Campaigns

Sustainability is a strategic priority for every organisation, and turning complex information into engaging stories is an ongoing challenge for internal communication professionals. This two-part course will explore how to turn the raw materials of sustainability data into stories that will engage and inform your stakeholders. It will highlight real-world examples from a range of sectors, and discuss common challenges and how to overcome them. The course will also cover common challenges in sustainability storytelling, including how to avoid greenwashing, and how to measure the impact of your communications.

This half-day training will provide expert guidance and proven strategies for understanding and communicating with your hard-to-reach colleagues, including building insights, using data, channel selection and use and techniques for driving engagement. The session will also ensure you are able to measure and evaluate the success of your communications, using these insights to progress and demonstrate impact.

This course is tailored for senior internal communicators who wish to leverage storytelling as a strategic tool within their organisations. It is ideal for those aiming to influence executive stakeholders, shape organisational culture, and foster alignment with business objectives through impactful storytelling.