Messaging, Storytelling & Campaigns

This virtual learning course, delivered over two live sessions with opportunities for delegates to support and learn from one another in between, will equip internal communicators with the skills and knowledge to write confidently and effectively across a variety of channels and for a range of audiences.

From change programmes to strategic narrative, internal communicators are being called upon to take a more strategic approach to writing. This interactive workshop will equip delegates with the techniques and knowledge they need to write at a strategic level and to have real business impact. This course is ideal for internal communicators who have either taken the Writing Skills for the Internal Communication Professional course or who are at a manager level or above.

Inclusive Language: exploring the use of respectful words for effective workplace diversity and inclusion communication. This Masterclass will act as a guide to respectful language - looking at the purpose of inclusive language, the best words to use for different diversity communities and understanding why they matter; and examining how microaggressions play a part in language for different communities. The session will include group exercises and discussions and Q&A with your trainer Charlotte Butler, who is a workplace inclusion specialist with a focus on empathy-building.