Sustainability, Purpose & Ethics

Sustainability is a strategic priority for every organisation, and turning complex information into engaging stories is an ongoing challenge for internal communication professionals. This two-part course will explore how to turn the raw materials of sustainability data into stories that will engage and inform your stakeholders. It will highlight real-world examples from a range of sectors, and discuss common challenges and how to overcome them. The course will also cover common challenges in sustainability storytelling, including how to avoid greenwashing, and how to measure the impact of your communications.

The course - split over two highly interactive sessions - will provide attendees with the knowledge and skills they need to steer through the strategic maze and deliver clear, concise and strategic communications. The course will equip participants with the understanding and tools they need to convert strategy into communications actions; play a role in strategy formulation and development; and the ability to prepare and implement their own communications strategy.

This two-part interactive and practical virtual course will equip internal communicators with the knowledge, skills and tools they need connect with, and activate the communication power of, people managers. The programme will also support attendees with overcoming key challenges internal communicators face when working with people managers, the principles of providing feedback to support communication development, and building trust and compassion in manager-led communications.