Understanding People & Cultures

This workshop will explore how culture works to shape organisational reality and why it is so difficult to ‘see’ it and change it. It will consider what kind of communication practice works for culture management, including how and when to communicate values and what these should look like for maximum effect. The course will also look at how how communicators can generate powerful insights about culture and how to use these insights to support leaders in shaping culture through communication.

This highly interactive virtual learning masterclass is designed to introduce communication practitioners to the principles of neuroscience, explaining how the brain operates, and providing communication and engagement practitioners with a deeper and clearer understanding of how to support teams, drive engagement and enable effective change.

The course - split over two highly interactive sessions - will provide attendees with the knowledge and skills they need to steer through the strategic maze and deliver clear, concise and strategic communications. The course will equip participants with the understanding and tools they need to convert strategy into communications actions; play a role in strategy formulation and development; and the ability to prepare and implement their own communications strategy.