Understanding People & Cultures

This highly interactive virtual learning masterclass is designed to introduce communication practitioners to the principles of neuroscience, explaining how the brain operates, and providing communication and engagement practitioners with a deeper and clearer understanding of how to support teams, drive engagement and enable effective change.

This workshop will explore how culture works to shape organisational reality and why it is so difficult to ‘see’ it and change it. It will consider what kind of communication practice works for culture management, including how and when to communicate values and what these should look like for maximum effect. The course will also look at how how communicators can generate powerful insights about culture and how to use these insights to support leaders in shaping culture through communication.

This workshop will explore a human-centred approach to internal communication - helping you to put your people at the heart of your communication design. In a rapidly changing world and organisational landscape, the course will consider how internal communicators can drive performance and productivity by designing communication experiences that are right for their people and the work they do, and that truly align to their organisation’s culture, purpose and values.