On 15th January, the IoIC South Network held its first event for 2025 with an Internal Communications Measurement Masterclass. With over 70 attendees, it was a great opportunity for us to help participants build their confidence in measuring their internal communications.
Now’s the time to audit your IC function, hard-wiring your organisation’s strategic objectives into how you measure, says Tsara Smith, senior consultant at Ipsos Karian and Box.
The factsheet explores what a campaign measurement strategy is, why it is important for internal communicators, and what an effective strategy includes
This webinar turned insights from over 35,000 employees and communicators into action; unlocking value from the IC Index and State of the Sector 2024 reports.
Employee feedback is a powerful tool for any organisation, but it can be difficult to gather, analyse and act upon this information. Here, Relative Insight’s Einat Korn, global head of people, outlines how, through text analysis and comparative studies, internal communicators can uncover the drivers of workplace culture and increase job satisfaction.
In this issue of Voice, we hear from a range of IC professionals on how they have developed a strategic approach, and the benefits this has not only to their work but also to their ability to influence stakeholders and proudly display the strategic value they bring.
Measuring our work in IC is hugely time-consuming – but the rewards can be substantial. With a better understanding of what we are measuring – and why – we can shape future content and demonstrate the value of our role.
Here we are, back at the stunning Goosedale in Nottingham, for our second IoIC Festival. It's our own Glastonbury with legends of IC performing across all our zones – presenting, facilitating discussion, networking and bringing out great ideas, messages and solutions.
In the latest instalment of FutureNet presents, we welcomed Chris Crofts for 'Level-up your I.D.E.A skills (Insights, Data, Evaluation, and Analysis)'. Chris has over 20 years of experience in communications and has led IC teams at HSBC, Aviva, and Diageo, and currently works as a strategic influencing and measurement consultant.
“Without data, you’re just another person with an opinion.” The quote from American data scientist W. Edwards Deming neatly encapsulates the power of stats – and truly understanding them – to drive real change and prove impact.