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When Johnson Matthey embarked on a new strategy to support its environmental goals, it took a conversational approach to bring employees with them on the journey and ensure their voices were heard.

The launch of a company strategy is not a campaign to be rushed. Helping employees understand the details, and explaining the role they play, is critical. We asked communicators who have helped launch a company strategy for their tips to motivate employees and get them on board with a new long-term plan.

Award: Game changer Case winner: Selfridges – Reimagining the Communication of the 2019 Selfridges Strategy for Selfridges by the Selfridges Internal Communications, Events and Creative Teams

If you’re only using the creative right side of your brain in internal comms, you’re doing half a job. You want the respect of your business’s leadership team? You need to think like a business leader.