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Quarterly Insights into trends impacting internal communication

Keep on top of the latest trends impacting the internal communication profession. From AI and evolving workplace dynamics to sustainability initiatives and changing colleague experiences, our quarterly updates provide the insights you need to navigate an ever-changing landscape.

The IoIC is committed to co-creating the future of internal communication with its members.

By tracking and analysing key work trends, we identify risks and opportunities, presenting insights that help our community deliver greater strategic value to their stakeholders.

External forces are disrupting ‘business as usual’ and forcing change in the way work is organised. The ability to communicate empathically will underpin long-term business resilience.

Our 2024 report Creating Sustainable Futures for Internal Communicators identified four key areas that are driving business transformation. Each presents an array of opportunity for our profession to make a positive difference to their organisations.

Our quarterly trend updates provide news and analysis to help you better navigate increasingly fast-paced work landscapes and identify new ways to demonstrate the critical value of internal communication.

 

AI / Technology Quarterly Trend

By tracking developments in technology innovation, we accentuate the escalating need for human oversight and ethical debate. Open and inclusive dialogue and discourse are key to preventing unintended consequences.

Read Q1 trend

 

Sustainability Quarterly Trend

As organisations commit to reduce carbon emissions, people at work need to understand how they can personally contribute in the race towards net zero. Sustainability communication is a vital element of helping colleagues change attitudes and behaviours.

Read Q1 trend

 

People quarterly trend round up

Attitudes towards work and employment are shifting. Modern workers have very different expectations and are increasingly intolerant of lacklustre employment experiences. By making space to listen to what colleagues want and need, internal communication professionals can turbocharge engagement.

Q1 people trend report coming on 3 March 2025.

 

Employment Quarterly Trend

Persistent economic uncertainty and the promise of AI efficiencies are forcing executive teams to scrutinise organisational headcount. This fuels job insecurity and damages productivity. When trust is prioritised as sacrosanct, internal communication provides a powerful force to build bridges with colleagues and enhance workforce agility.

Q1 employment trend report coming on 28 March 2025.