At the centre of the profession map is what the IoIC believes to be the core role of internal communication – to enable people at work to feel informed, connected and purposeful in order to drive organisational performance.
How we communicate at work has the power to transform working lives by helping people feel engaged and purposeful – that they matter at work - making for better organisations and a better society overall.
Successful internal communication creates an environment of mutual understanding. It forges connections between people, allowing them to perform at their best, both individually and collectively.
IoIC believes that by striving to obtain the skills and knowledge required to effectively perform the indicative activities described in the profession map framework, and establishing themselves as credible professionals, that all internal communication professionals will play a pivotal role in supporting organisations achieve their objectives.