Introduction to Behavioural Economics

If you want to influence behaviour change, understanding how people choose and respond to communication is pivotal. This course introduces the core concepts of behavioural economics and opens up a treasure trove of insight to help increase comms effectiveness across all groups and stakeholders.

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AI Writing Skills

This course will explore the practical ways AI can improve writing skills, from generating ideas to refining content. Attendees will learn how to use AI responsibly and ethically, gain confidence in integrating it into their writing process, and understand how to avoid common pitfalls that can undermine authenticity or trust.

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Communicating with Hard to Reach Colleagues

This course will provide expert guidance and proven strategies for understanding and communicating with your hard-to-reach colleagues, including building insights, using data, channel selection and use and techniques for driving engagement.

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