Creating Sustainable Futures for Internal Communicators
Unforeseen external events demand change in the way we organise ourselves internally at work.
Geopolitical tensions, economic instability, extreme weather events, shifting workforce demographics, changing socio-cultural attitudes and various other shifts are disrupting the way we work and impacting organisational performance.
‘Business as usual’ is a thing of the past, and we’re now in a very different operating territory.
But we mustn’t forget that internal communication is a linchpin of effective business transformation.
Our ability to successfully share information and knowledge – and, most importantly, instil a sense of collective belonging and identity – impacts how well our organisations evolve and adapt.
Staying abreast of the key trends driving change at work helps internal communicators deliver greater strategic value to their primary stakeholders.
We’re delighted to announce our commitment to tracking, analysing and interpreting four key trends having most impact on how we work. We’re committed to helping our members identify and leverage opportunity.
Our latest report, Creating Sustainable Futures for Internal Communicators, explores developments in technology, sustainability, employment and people’s expectations of work.
Developing a robust understanding of these trends will help internal communicators better serve their organisations. The future of work is already here – and world-class internal communication sits at the heart of it.
