Exploring the IoIC’s AI ethics Charter with Joe McMann and Adele McIntosh
Exploring the IoIC’s AI ethics Charter with Joe McMann and Adele McIntosh
In a new episode of the Future of Internal Communication podcast, Cat, Jen and Dom chat with Adele McIntosh and Joe McMann to discuss IoIC's recently launched AI ethics Charter. As members of the Charter's taskforce, Adele and Joe share their insights on what drew them to the project and discuss the vital role internal communication plays in guiding organisations to harness AI’s potential responsibly.
In February 2025, the IoIC launched its AI ethics Charter for internal communication. As GenerativeAI adoption goes mainstream, there are many moral and ethical considerations that require contemplation and resolution. Its implementation requires human care, stewardship and oversight.
The goal of the AI Charter is to present some of the most pressing points for organisations to reflect and agree on and to catalyse a live and ongoing membership conversation about how best to adopt AI while sustaining access to good, purposeful work for colleagues.
In this conversation, we are joined by AI taskforce members Adele McIntosh and Joe McMann. As VP Internal Communication and Community for Arm (Adele) and Director of Internal and Executive Communication (EMEA) for Marriott International (Joe), they were expertly placed to help evaluate what an AI ethics Charter might include. We discuss what drew them to the taskforce and the role internal communication can play in helping organisations harness the full potential of AI.
Workplaces are increasingly digital, data-driven and metrics-oriented. The pace of change is breathtaking and it’s an uphill struggle to find the time to make space for human connection, relationship, development and growth. Trust at work has never been more on a knife edge.
As engagement wanes, organisational performance and effectiveness are at risk. Against this backdrop, the work of internal communication to explore the human implications of digital disruption has never been more important. Our quarterly technology updates help internal communication professionals stay informed and think more expansively about ways they can deliver strategic value.
The AI Ethics Charter comprises eight subsections. This checklist is designed to maintain the highest of communication standards in increasingly complex digital work futures.
The AI Ethics Charter consists of eight subsections. This questionnaire supports the ethical adoption of AI in the workplace with practical actions to complete after each section
Missed our live briefing on the new AI Ethics Charter for internal communication? Catch up on the insightful discussion with industry experts as they explore the vital role of internal comms in shaping AI governance, building trust, and unlocking AI’s full potential in the workplace.
I was a member of a group of IC professionals from a range of organisations and backgrounds, tasked with coming up with a charter for the ethical use of AI for internal communicators – no biggie!!!
This is the final call for IOIC members to apply for Fellowship, the profession's highest distinction. If you have ten or more years in internal communication and are shaping strategy, mentoring others or recognised as an expert in your field, now is the time to apply.
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S12 E4 Exploring the IoIC’s AI ethics Charter with Joe McMann and Adele McIntosh
