How has the role of internal communication evolved since you started your career, and what key trends do you believe will shape its future?
When I started as a Communication Executive, internal communication was still in its infancy and was often overshadowed by marketing and external communications. Thankfully, it has evolved. In most organisations I’ve worked with, it’s now seen as a strategic business partner, driving engagement and alignment. I believe that a stronger emphasis on employee experience and culture, coupled with the advancement of AI, will shape the future.
Why did you choose to pursue a Fellowship?
Achieving Fellowship status with the Institute of Internal Communication is a significant milestone in my career, and I’m incredibly proud of it. It was a chance to reflect, contribute, and stand alongside respected colleagues who are passionate about driving business success through communication. The Fellowship offers a platform for mentoring, sharing best practices, and championing the profession’s value. I’m honoured to be part of this community and excited to help continue shaping the future of internal communication.
As an advocate for internal communication, what strategies have you found most effective in demonstrating its impact on organisational performance and employee engagement?
In my experience, the key to effective internal communication is ensuring it has a voice at the table from the outset. I prioritise being involved early in key discussions so that communication is not merely an afterthought but rather an integral part of the decision-making process. Building strong relationships with stakeholders has also been vital. By understanding business challenges and collaborating with senior leaders, I position myself as a trusted advisor rather than merely a message facilitator.
What has been the most significant challenge in elevating the importance of internal communication within an organisation, and how did you successfully navigate or overcome that challenge?
One of my greatest challenges has been ensuring internal communication is regarded as a strategic function rather than an afterthought. During an organisational design project, I shared an experience where late involvement in key discussions resulted in unclear, last-minute messaging. By demonstrating the positive impact of proactive, transparent communication, I was able to influence stakeholders to prioritise it from the outset. Consequently, messaging became clearer, and employees felt more informed and supported during a period of uncertainty and change.
IoIC’s #IChoseIC campaign aims to position internal communication as a career of choice. What advice would you give to someone just entering the profession to help them succeed and grow?
Internal communication has given me a very rewarding career. My first piece of advice is to cultivate your network by connecting with other professionals and mentors. The relationships you build can open doors and provide valuable support. Next, embrace every opportunity, no matter how small—it might lead to something unexpected. Expand your knowledge beyond internal communication to include leadership and business. Finally, commit to ongoing professional development.
