Mastering professional storytelling with Beatrice Ngalula Kabutakapua

In a commercial world that is increasingly data-driven and preoccupied by measurement, how do we create emotional connection that sustains colleague engagement, builds trust and improves communication at work?

Beatrice Ngalula Kabutakapua is a business storytelling coach who uses the power of story to help organisations and their leaders improve their communication styles.

A two-time speaker at the IoIC festival, Beatrice chats with Jen, Dom and Cat and shares why storytelling is such a compelling communication technique, particularly in times of ongoing and profound change.

Takeaways

• Storytelling is a powerful method of communication that engages and connects with employees.
• Stories create an emotional connection and make messages more memorable and impactful.
• Creating a storytelling culture in the workplace allows employees to feel safe to share their stories.
• Storytelling is crucial in change and transformation communication, helping employees understand and care about the change.
• Internal communicators should work on their own storytelling skills and use storytelling as a coaching tool to help leaders share their stories effectively.

S11 E3 Mastering Professional Storytelling with Beatrice Ngalula Kabutakapua

About Beatrice Ngalula Kabutakapua

Beatrice Ngalula Kabutakapua is a professional storyteller, having worked as a journalist and documentary maker for a decade, she now supports international organisations as a business storytelling coach. Beatrice applies storytelling to engage, retain and develop internal audiences so that employees advance in their careers, are more productive, and lead with clarity of communication.

LinkedIn |  https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/