We shine our Member Spotlight on Fidelma Horan, Senior Internal Communications and Engagement Manager at Barnett Waddingham. For Fidelma, the most valuable part of IoIC membership is connecting with professionals across industries, sharing insights and discovering that many challenges are universal.
Could you describe your current role in internal communication and how you think membership with us might support you in this role?
As an internal communications and engagement manager, my role is all about creating strategies that keep people informed, connected, and aligned with our firm’s vision and goals. I work closely with our leadership team as a trusted advisor, helping to shape and share key messages across the business. While much of my focus is on building engagement, I also support the organisation during challenging moments, like managing crisis communications, to ensure messages are clear, calm, and reassuring. I’m deeply involved in supporting change too—whether it’s helping the business navigate key projects or implementing new IT systems by ensuring teams are informed and engaged throughout the process. I also manage a team member, supporting their development and ensuring we work together to deliver impactful communications. Beyond this, I manage communication channels like quarterly briefings and online platforms like Viva Engage, ensuring they genuinely connect with our teams. I support our diversity, equity, and inclusion (DEI) efforts by crafting messages that celebrate inclusivity and highlight everyone’s stories. Membership with IoIC offers access to resources, best practices, and a network of professionals that can inspire new approaches and help me stay ahead in this evolving field.
What motivated you to pursue a career in internal communication and what do you enjoy most about it?
I’ve always loved finding ways to bring people together and help them feel connected within an organisation. Internal communication felt like the perfect fit—it’s all about bridging gaps, supporting a positive culture, and making sure everyone’s voice is heard. What I enjoy most is being able to craft stories and messages that inspire and empower employees, helping them see how their work contributes to the bigger picture. It’s incredibly fulfilling to see the difference clear and thoughtful communication can make in people’s day-to-day experiences.
How has IoIC membership contributed to your professional development and career growth?
IoIC membership has been such a great support in my professional journey. It’s kept me up to date with the latest industry trends and given me tools to sharpen my skills. The webinars and case studies have been especially helpful in shaping how I approach employee engagement and change communication. What I’ve valued most, though, is connecting with other Internal Communications professionals—especially from different industries. Hearing their experiences not only brings fresh perspectives but also helps to remind me that many challenges we face aren’t unique. It’s reassuring and incredibly helpful to share ideas and solutions with others who’ve been there too.
Can you name one career achievement or project that you're particularly proud of, and why?
This is a tough one, as I’ve had so many memorable achievements throughout my career that it’s hard to narrow it down to just one. If I had to choose, I’d say I’m particularly proud of leading the communication strategy for our organisation’s Culture Project over the last year. This project is still evolving, but I love the journey we are on and how internal communications have supported the organisation in working closely with our People and Culture team. This initiative involved listening to employees, engaging them meaningfully, and delivering transparent updates about our progress. The feedback and engagement we received reinforced the importance of authentic communication and demonstrated the power of collective effort in driving cultural change. Seeing the positive impact this work has had on our organisational culture and employee experience has been incredibly rewarding.
What advice would you give to someone just starting out in the internal communication profession?
If you’re starting out in internal communications, my advice is to really get to know your audience and make sure your messages speak to them. Build good relationships with your key stakeholders—they’ll give you the insight you need to ensure your messages hit the mark. And don't forget to stay connected with what’s happening on the ground. It’s so important to keep your communication grounded in reality and relevant to people’s everyday experiences. Be open to feedback—it’s one of the best ways to learn and improve. Also, make time to keep learning, whether through formal training or by observing those who’ve been doing this for a while. Above all, remember that internal communication is all about people, not just processes—building trust and real connections is key.
Tell us a fun fact about you that not many people know?
A fun fact that not many people know about me is that I was the All-Ireland Junior Javelin Champion! It’s a bit of a throwback, but it was such a great experience, and I still enjoy staying active in sports when I get the chance.