Change - Our behaviours: Launching and embedding the new global competency model for Boehringer Ingelheim

3.50pm – 4.30pm BST, 18 June 2025 ‐ 40 mins

Case Study

How can you to inspire and empower 53,500 colleagues, across 130 markets, to change their behaviors? How can you to build on the existing strengths of your culture, whilst also highlighting the changes required to be successful in the future? How can you to secure buy-in and overcome resistance by engaging diverse global audiences, including non-desk-based colleagues?

Boehringer Ingelheim is the largest private pharmaceutical company worldwide. In 2024, the company defined a new long-term strategy. With this came the development of five focused behaviors that all colleagues needed to adopt going forward.

Join this session to find out what happened in the first year of launching and embedding the new behaviors. Learn how change management, strategic communications as well as creative internal campaigning came together in an integrated change and communications approach. We’ll share successes, as well as lessons learned, that you can apply to your own global transformations.

Three takeaways from the session:

1. It needs an integrated approach combining strategic comms, creative design and change management to truly reach hearts and minds – and drive adoption and impact
2. Culture and behaviour change can only be truly take hold when embedded in people processes across the employee journey
3. To demonstrate the ROI of internal comms and change, we need to build opportunities for measurement into the process

Aimed at the following practitioner levels:

• Head of

Speakers

Rebecca Garland

Senior Consultant, H/Advisors Maitland

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Adaora Geiger

Partner and Head of Transformation and Change, H/Advisors Maitland

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Rebecca Garland

Senior Consultant, H/Advisors Maitland

Rebecca is a Senior Consultant in the Transformation and Change practice, and has extensive experience advising clients through complex multi-faceted change programmes. Rebecca is an expert in strategy, cultural change, and M&A - notably, previously supporting a £47 billion merger of two UK wealth managers.

Rebecca works with clients across a variety of sectors and most recently has been supporting a global pharmaceutical company to launch and embed their holistic people strategy. She has a special focus on ensuring the change captures “hearts and minds”.

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Adaora Geiger

Partner and Head of Transformation and Change, H/Advisors Maitland

Adaora leads the Transformation & Change practice at H/Advisors Maitland. She is an expert in change communications with a special focus on leadership enablement and measures that involve and mobilise employees across the organisation. She advises global clients in complex communication situations – from crisis and reputation management to M&A, restructuring or culture change. She is passionate about creating meaningful content and activations that drive sustainable change.

Adaora also teaches a course on Leadership communications for the PRCA (Public Relations and Communications Association).

Adaora is a German native, but has lived in London for nearly eight years.