Speakers
Alli Cary
Deanna Mathieson
Catherine Talbot
Case Study
This session will focus on how in-house teams can leverage their insight and organisational knowledge, along with the voice of employees, to create a compelling narrative that captures their organisation’s employee value proposition (EVP). Every organisation’s EVP is unique, so creating something that feels authentic and resonates with colleagues is a challenge! In creating a new EVP for Voyage Care, the team drew upon our deep understanding of the organisation and all the evidence and research outputs at our disposal, to develop people-focused concepts. The project was delivered in house, from concept to execution, so there are reflections and learnings to share from each stage of the journey.
This session will explore how Voyage Care created an EVP that is unique to its organisation, with employee voice at the heart of it. It will cover the creative approach, the relationship between EVP and existing organisational artefacts, and how the team developed something our colleagues demonstrably feel represents their experiences.
Three takeaways from the session:
Aimed at the following practitioner levels:
Alli Cary is Head of Internal Communications at Voyage Care, a leading adult social care provider. Alli has over twelve years’ experience in health and social care, specialising in IC for the past eight years.
In her current role, Alli has established a multi-award winning team who thrive on connecting people to the organisation’s purpose, bringing the stories of colleagues and those they support to life.
She holds a BA Hons in Visual Communication and a Masters in Internal Communications Management. She became an IoIC Fellow in 2024.
Alli lives and works in the Midlands and spends her free time playing netball, baking and enjoying time with her two children.
Deanna is a Senior Internal Communications Executive at Voyage Care and has worked for the organisation for four years. She currently leads on the award-winning magazine, Zest, and loves working on projects that engage colleagues and people we support with Voyage Care’s purpose.
Deanna has a BA in Public Relations, where she first discovered her passion for internal communications, and has worked in a range of industries including education, health & beauty, and now social care.
In her spare time, you can usually find Deanna endlessly scrolling through TikTok searching for an exciting new recipe or spending time with her family.
Cat Talbot is Digital Communications Manager at Voyage Care. With a BA in journalism, Cat has a background working in a variety of broadcast outlets. Cat has been at Voyage Care for the past five years, specialising in Internal Communications.
Cat currently leads the development of Voyage Care's award winning intranet, and loves nothing more than sharing the incredible stories of colleagues and people supported in creative and engaging formats such as video.
Outside of work, Cat loves to spend time outdoors, volunteering at her local brownie unit or enjoying good food with her family!
Lauren has worked for Voyage Care for six years; prior to this she held various marketing and communications roles within healthcare. Lauren has specialised in internal communications for six years.
Lauren has a passion for design and thrives on creating things others will love; she has been involved in many key projects during her time at Voyage Care, including the company’s award-winning magazine and employee awards programme. She thoroughly enjoy being part of a hardworking, dedicated and award winning team!
Lauren is married, with a daughter. She enjoys spa days, brunch, and is also a very keen gardener!