Master business storytelling to stay ahead of internal communication trends
Workshop
Every year IC professionals are inundated with new trends to follow and implement. This can feel overwhelming at times especially when stakeholders want to try every new tool. However, there is one tool that has been successfully used for centuries and will ensure that internal comms people can communicate authentically, listen, and interact with their stakeholders. That tool is storytelling.
During this session, you will learn how you can easily apply business storytelling in many aspects of your work to make sure trends are in line with the company's goal and purpose.
Three takeaways from the session:
- Participants will learn an internationally-renowned framework so that they are able to share a story in an effective way in every context
- Participants will be presented a case studies so that they understand what it looks like to use storytelling within the workplace to stay ahead of trends
- Participants will practice sharing a story so that they experience what sharing a story in the workplace would look like
Aimed at the following practitioner levels:
- Head of
- Manager
- Junior
Speakers
Beatrice Ngalula Kabutakapua
Beatrice Ngalula Kabutakapua
Beatrice Ngalula Kabutakapua is a professional storyteller, having worked as a journalist and documentary maker for a decade I now support international organizations as a business storytelling coach.
While storytelling in business is oftentimes used to communicate with external audiences, Beatrice applies storytelling to engage, retain and develop internal audiences so that employees can advance in their careers, be more productive and lead with clarity of communication.
Using her coaching skills, knowledge of human behaviour, and empathy, Beatrice partners with DEI, People and Culture, L&D leaders to support diverse leaders so that they find their leadership style and manage people effectively, productively, and authentically.
Beatrice's clients have referred to her work as being "thought-provoking", "genius" and "empowering". Her work has reached more than 10,000 people through content, workshops, and conferences from Los Angeles to Istanbul and in three different languages: French, English and Italian.