Speakers
Workshop
Do you – or your leadership team - ever have trouble sticking with your story?
As digital workplace technology and audience expectations combine, we’re all managing more conversation and audience input. This can deliver powerful stories, innovation, and insight. The pay off is less control for communications teams and leaders. What happens when they go off script? How do you harness every conversation without losing your core message and strategic goals amongst the opinions?
Welcome to the drama triangle.
This practical workshop will help you use the tools of behavioural psychology and the global experience of employee experts Home to connect with your audience, increase your impact and deliver more creative, engaged, and productive campaigns.
Three takeaways from the session:
Strong foundations. Clear, usable top tips and best practice to make sure your campaigns and stories are built for conversation not cascade.
Fresh insight. An introduction to the theory behind Karpman’s Drama Triangle and the Empowerment Dynamic, and how it applies to interacting with your audience in collaborative and conversational channels.
Put it into practice. Get out of your comfort zone, practicing how to consciously occupy the empowering side of the triangle and experience the impact you can have through real examples.
Aimed at the following practitioner level:
Before coming Home, Caroline spent nearly 20 years proving the power of trust, meaningful connections and genuine purpose for in-house communication, engagement and change teams at brands like Lloyds Banking Group, Clarks and green energy pioneers Good Energy. Expect curiosity, resourcefulness, people-led insight, and a firm belief that what’s good for people is good business. Outside of work she’s usually – well – outside. Often accompanied by two small boys. If anyone can recommend any local spots for a post festival cold swim or trail run let her know.