Change - Changing the communications landscape

10.20am – 11am BST, 19 June 2025 ‐ 40 mins

Case Study

A journey through the efforts of an unconventional team to bring order and clarity to communications from inception to publication. We will primarily cover the roll-out of a single, bespoke communications platform that both plugged gaps and replaced the obsolete, and we’ll weigh that against the challenges of a large and complex audience base of over 20,000 people: from Retail teams to Field technicians, Call Centre agents to support staff, both in the UK and abroad. In addition, we’ll touch on our ongoing efforts to innovate our output, systems and processes in our newly converged world.

Three takeaways from the session:

  1. Planning and implementing a significant change journey, not just underpinned by communications but about communications delivery itself
  2. Considering the nuances of specific frontline audiences to build a communications ecosystem that delivers for a variety of users and roles whilst underpinned by consistent methodology
  3. Utilising new technology and functionality to enhance our communications output, considering the requirements of accessibility and inclusion and through advances such as AI 

Aimed at the following practitioner levels: