Engagement - Using storytelling to create connection and engagement

2.50pm – 3.30pm BST, 18 June 2025 ‐ 40 mins

Talk

Stories make people feel something which is why storytelling is such a powerful tool for internal communicators. It can build unprecedented levels of connection and respect among colleagues, significantly drive engagement, and, most importantly, allow internal communicators to share the story of a business and the people who power it in a more interesting and humanised way—one that’s more easily retained by employees. In short, storytelling makes internal communications more impactful, memorable, and effective, ultimately driving stronger alignment and better performance within the organisation.

This session explores what good storytelling looks like, offers advice on how to find those compelling stories within your company, and looks at real-life examples of impactful story telling.

Three takeaways from the session:

1. How you can create engagement and community in a virtual world.
2. How to embed and get through to people rather than just giving out information.
3. Looking at current popular formats and thinking about how you can adopt them in your workplace.

Aimed at the following practitioner levels:

• Manager

Speakers

Terry Murphy

Internal Communications Manager & Former Television Producer

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Terry Murphy

Internal Communications Manager & Former Television Producer

Terry began her career in television, which served as the perfect training ground for honing the art of storytelling and creating compelling content. She later transitioned into Internal Communications, spending nearly six years at the financial services company Irish Life. While at Irish Life, she led the Internal Communications team and applied the skills and experience she gained from television to introduce new and innovative ways of connecting with employees. Terry is now preparing to start a new role after spending two months backpacking in South America.