Building Bridges, Not Barriers: Strategies for effective multigenerational communication in the modern workplace

1.40pm – 2.20pm BST, 13 June 2024 ‐ 40 mins

Workshop

This session will delve into multigenerational communication within the modern workplace. As organisations become increasingly age-diverse, understanding and bridging communication gaps between generations has never been more critical.

It will begin by exploring the unique communication styles and preferences of the different generations present in today’s workforce - from the experienced Baby Boomers and adaptable Generation Xers, to the tech-savvy Millennials and the emerging Gen Z. Each generation brings its own set of values, experiences, and expectations to the table, influencing their approach to communication and collaboration.

Then it will address common misconceptions and challenges that arise in multigenerational communication. By debunking stereotypes and highlighting the strengths of each generation, we pave the way for a more inclusive and effective dialogue.

Central to the discussion is the application of Emma's own principles from previous work within the pharmaceutical industry, fintech and PWC, which emphasise the importance of behavioural science in understanding and improving team dynamics. Strategies for fostering an environment where different generations feel heard, respected, and valued will be discussed. This includes practical tips for enhancing clarity, empathy, and engagement across generational lines.

The session will also touch upon the role of technology in multigenerational communication, examining how digital tools can both bridge and create divides. The importance of adapting communication methods to suit diverse preferences without losing the personal touch is emphasised.

Then it will wrap up with actionable steps and best practices for leaders and team members to cultivate a culture of effective multigenerational communication. By embracing these strategies, organisations can harness the full potential of their diverse workforce, leading to enhanced collaboration, innovation, and business success. 

Three takeaways from the session:

1. Understanding and Leveraging Generational Strengths: Attendees will gain a deeper understanding of the distinct communication styles, values, and expectations of different generations in the workplace. This knowledge enables them to effectively leverage the unique strengths and perspectives each generation brings, fostering a more dynamic and innovative work environment.
2. Practical Strategies for Inclusive Communication: Participants will learn practical, behavioural science-based strategies to enhance clarity, empathy, and engagement in their daily interactions. These strategies are crucial for creating a workplace where all generations feel heard, respected, and valued, thus promoting a more cohesive and productive team dynamic.
3. Technological Adaptation and Balance: The session will provide insights into the role of technology in bridging generational communication gaps, while also acknowledging its potential to create divides. Attendees will learn how to judiciously use digital tools to suit diverse generational preferences, ensuring technology acts as an enabler of connection rather than a barrier. 

Aimed at the following practitioner levels:

• Head of
• Manager

Speakers

Emma Clayton

Senior Marketing and Communications Consultant, Be Brilliant Consultancy

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Emma Clayton

Senior Marketing and Communications Consultant, Be Brilliant Consultancy

I started my corporate career in pharmaceutical sales and moved quickly into marketing where I successfully led the strategic planning, launching and management of multi-million pound brands.

After working for many of the major pharmaceutical players in various senior leadership marketing and communication roles, I left the industry in 2017 to set up my marketing and communication consultancy.
Having worked across multiple therapy areas I can easily step into any speciality and accelerated growth. From orphan drugs to highly competitive primary care treatments I have created successful strategies that have generated millions of pounds of additional revenue.

Now I help clients to boost results, upskill teams and create excellence in strategic delivery.