Insight
Internal communications measurement must go beyond clicks and likes – it’s about real impact and business outcomes. As strategic advisors, internal communicators need to align the IC plan with the broader business objectives, ensuring it drives measurable success. A key challenge, highlighted in Springboard Communications’ latest Internal Communications in Ireland report, is building a strong business case for IC. This presentation from Springboard will explore how to position IC as a critical business function, demonstrating its value in achieving organisational goals and driving meaningful change.