10.19am – 10.20am BST, 19 June 2025 ‐ 1 mins
Practical Zone
Our hosts Eduvie Martin and Rob Jones will introduce the sessions in this Zone, and help manage Q&A.
Group Internal Communications Manager, BAT
Eduvie has almost 20 years international experience in internal comms across multiple sectors. She studied Broadcast Journalism at the New York Film Academy and holds a Masters degree from the IE Business School, Madrid. In 2023, she was named PR woman of the month, nominated for a Comms Hero Award, and received the Simplys award for Best Internal Comms Rising Star.
She is the Group Internal Comms Manager at BAT, President Elect of the International Association of Business Communications UK and Ireland and volunteers her time on the board of her comic book start-up: Comic Republic – a start-up known globally for authentic stories and illustrations of African superheroes inspired by culture.
Eduvie is known for attracting global media visibility to her comic book start-up, hosting internal TV shows and podcasts, facilitating over 300 town halls, and influencing comms professionals to deliver work that adds value.
Co-founder and content director, Artful Dog
Ross is co-founder and content director of communications agency Artful Dog. He has more than 20 years’ experience in internal comms – planning, writing and editing magazines, websites, brochures and other campaign materials. He is the editor of IoIC’s membership magazine, Voice.
Rob will be the MC in the Practical Zone 1.