How Microsoft are creating a great place to grow your career

12.10pm – 12.50pm BST, 12 June 2024 ‐ 40 mins

Case Study

How do you make career development the number one reason that employees stay in your organisation? That's the bold ambition set by the MCAPS Academy at Microsoft and why they partnered with Forty1 to embrace the power of science and creativity to make that ambition a reality.  

MCAPS Shape was an interactive, shared experience designed to spark a different conversation about career development. With more than 500 "Shapers" from across the world taking part, the team were able to capture unique perspectives on what it takes to grow a rich and rewarding  career in Microsoft.  Combining these insights with the power of behavioural science and some cut through creativity, the team have now launched a suite of innovative career products, fostered an active community of advocates and designed a campaign to help challenge perceptions of what a great career looks like in the future of work.   

Join Brian and Richard to examine:

1. Why it's time to think again about careers  
2. How active listening can be a memorable experience 
3. What behavioural science can do to produce powerful creative and communications

Aimed at the following practitioner levels:

• Head of
• Manager
• Junior

Speakers

Richard Burton

Managing Partner, Forty1, and Head of Strategy Inizio Engage XD

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Richard Burton

Managing Partner, Forty1, and Head of Strategy Inizio Engage XD

Richard believes today’s best businesses are all built the same way, from the inside out. With more than 20 years of in-house experience in brand, marketing and communications gained across sectors including healthcare, technology and professional services, he has seen how the power of creativity can shape cultures, drive engagement and foster advocacy.

As founder and Managing Partner of Forty1, Richard leads a talented team of more than 50 people across Europe and North America with deep expertise in internal communications, employee listening, DEI, employer brands and change.  As a hands-on consultant, he partners with senior executives from Forty1’s multinational clients to help design and deliver pioneering solutions that allow them to attract, retain and inspire the workforce their business needs.